10 tips for you to use in your Welcome Email
Posted: Sat Dec 07, 2024 8:46 am
19 March, 2019 @ 1:48 pmby Gonçalo Sousain 7º P - Personalization , E-mail Marketing , Digital Strategy , Digital MarketingLeave a comment
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When starting your email marketing campaign, you will need to define how your opt-in works and what your welcome email will be . In other words, how and where you will acquire subscribers for your email marketing list germany email list and what your first message to them will be.
This involves setting up a path to validate the subscriber's email according to spam rules , while also starting a relationship with the newly acquired contact.
In some ways this is the most important Welcome email of all. Why?
Let's look at the main objectives of the welcome email:
Start a relationship with potential customers (leads).
Engage customers with your brand, vision and principles.
Make a good first impression on your customers.
Convert prospects into future customers.
If you’re still not convinced about the importance of a welcome email , keep reading. In this article, we’ll give you 10 tips to help you make the most of your welcome email .
A study conducted by Experian Marketing Services shows that welcome emails generate 9 times more transactions and revenue per email, compared to emails containing regular promotions.
Additionally, this type of email is 4 times more likely to be opened and 7 times more likely to generate clicks than any other promotional message.
But… why do welcome emails perform so well?
Because 74.4% of customers are waiting for your welcome email!
If they gave their email in exchange for something free like a digital reward , your customers want to feel included and involved, they want to know more about your values, your personal life, your brand…
In some cases, they want to know the story behind this company, brand, product or service. A welcome email is the least you can do to present who you are and what values guide your work. And in most email marketing programs, such as AWeber or E-Goi , this task is quite easy.
What is the E-goi Free Plan like ?
Taking all these factors into consideration, E-goi's free plan (Social One) is probably the best solution for those who are just starting out in Email Marketing, as it is much more than a free tool. In fact, you get 4 tools, all at zero cost! See what these tools are in the article E-goi Social One Free Plan: Much more than Free Email Marketing .
Free Trial for 30 Days
Check out the 10 tips for Welcome Emails now
1. Use familiar information in the email sender and subject fields
Customers expect to see familiar information in the email they receive from your store or business. Instead of putting your name, or the name of a company employee, put the brand or store name in the sender field.
Include the phrase “Welcome” in the subject line of your email, such as “Welcome to the family (please read this email)” or “Congratulations, you’ve joined the club.”
2. Deliver the content you previously promised
If you promised any free content (ebook, PDF guide, video, presentation, etc.) in exchange for an email address, include the name of the content in the subject line of the email.
And include a link to deliver the content in the welcome email itself.
3. Offer some kind of promotion
It could be a discount coupon, free delivery, loyalty program, any type of promotion.
You can use design to your advantage, including your company logo and a beautiful image in your email, for example.
4. Take the opportunity to sell your brand and tell your story
Present arguments that demonstrate how your company, brand or store is special or different from others. Explain what your credentials are, where you found inspiration to start the business, or any other interesting information that led to your success.
Let your personality or brand personality shine through to establish a relationship with your potential customers. You can include a welcome video, for example, to establish a professional and effective image.
5. Offer your prospects a limited-time incentive
If you want to make your first sale to someone who isn't yet your customer as quickly as possible, you could try offering a 20% discount on their first purchase to anyone who joins your email list or a promotional code to use only within the next 30 days.
6. Don’t leave customers wondering what to expect
The customer has given you their email address. What will you offer in return? When? Will it be exclusive content (events or offers)?
You should never assume that subscribers know (or remember) the benefits of being a member of your list. Make the benefits clear to those who continue to be on your list. Make promises that can be kept.
Never forget that Relationships are based on trust.
7. Timing
Welcome campaigns should be real-time, meaning you should send the welcome email immediately after customers or leads subscribe.
Please do not wait more than 48 hours to send the welcome email.
This is the period of greatest engagement for your potential customers.
8. Update your welcome emails regularly
Include seasonal images and content (Christmas, Easter, Valentine's Day, etc.) so that customers feel like your emails are always relevant and have fresh content.
9. Include links to social networks
Include instructions so your subscribers can follow your brand on Facebook, Twitter, YouTube, Instagram, etc.
In addition to increasing customer engagement with your brand, it increases the reach and frequency of your future marketing campaigns.
10. End the email with a farewell message
This message must be consistent with your language and must represent the principles of your brand.
It’s important to end your emails on a positive note. Mention how grateful you are to have that subscriber on your list, and try to be as personal as possible. If possible, use a personal signature instead of your company name.
Share this article
When starting your email marketing campaign, you will need to define how your opt-in works and what your welcome email will be . In other words, how and where you will acquire subscribers for your email marketing list germany email list and what your first message to them will be.
This involves setting up a path to validate the subscriber's email according to spam rules , while also starting a relationship with the newly acquired contact.
In some ways this is the most important Welcome email of all. Why?
Let's look at the main objectives of the welcome email:
Start a relationship with potential customers (leads).
Engage customers with your brand, vision and principles.
Make a good first impression on your customers.
Convert prospects into future customers.
If you’re still not convinced about the importance of a welcome email , keep reading. In this article, we’ll give you 10 tips to help you make the most of your welcome email .
A study conducted by Experian Marketing Services shows that welcome emails generate 9 times more transactions and revenue per email, compared to emails containing regular promotions.
Additionally, this type of email is 4 times more likely to be opened and 7 times more likely to generate clicks than any other promotional message.
But… why do welcome emails perform so well?
Because 74.4% of customers are waiting for your welcome email!
If they gave their email in exchange for something free like a digital reward , your customers want to feel included and involved, they want to know more about your values, your personal life, your brand…
In some cases, they want to know the story behind this company, brand, product or service. A welcome email is the least you can do to present who you are and what values guide your work. And in most email marketing programs, such as AWeber or E-Goi , this task is quite easy.
What is the E-goi Free Plan like ?
Taking all these factors into consideration, E-goi's free plan (Social One) is probably the best solution for those who are just starting out in Email Marketing, as it is much more than a free tool. In fact, you get 4 tools, all at zero cost! See what these tools are in the article E-goi Social One Free Plan: Much more than Free Email Marketing .
Free Trial for 30 Days
Check out the 10 tips for Welcome Emails now
1. Use familiar information in the email sender and subject fields
Customers expect to see familiar information in the email they receive from your store or business. Instead of putting your name, or the name of a company employee, put the brand or store name in the sender field.
Include the phrase “Welcome” in the subject line of your email, such as “Welcome to the family (please read this email)” or “Congratulations, you’ve joined the club.”
2. Deliver the content you previously promised
If you promised any free content (ebook, PDF guide, video, presentation, etc.) in exchange for an email address, include the name of the content in the subject line of the email.
And include a link to deliver the content in the welcome email itself.
3. Offer some kind of promotion
It could be a discount coupon, free delivery, loyalty program, any type of promotion.
You can use design to your advantage, including your company logo and a beautiful image in your email, for example.
4. Take the opportunity to sell your brand and tell your story
Present arguments that demonstrate how your company, brand or store is special or different from others. Explain what your credentials are, where you found inspiration to start the business, or any other interesting information that led to your success.
Let your personality or brand personality shine through to establish a relationship with your potential customers. You can include a welcome video, for example, to establish a professional and effective image.
5. Offer your prospects a limited-time incentive
If you want to make your first sale to someone who isn't yet your customer as quickly as possible, you could try offering a 20% discount on their first purchase to anyone who joins your email list or a promotional code to use only within the next 30 days.
6. Don’t leave customers wondering what to expect
The customer has given you their email address. What will you offer in return? When? Will it be exclusive content (events or offers)?
You should never assume that subscribers know (or remember) the benefits of being a member of your list. Make the benefits clear to those who continue to be on your list. Make promises that can be kept.
Never forget that Relationships are based on trust.
7. Timing
Welcome campaigns should be real-time, meaning you should send the welcome email immediately after customers or leads subscribe.
Please do not wait more than 48 hours to send the welcome email.
This is the period of greatest engagement for your potential customers.
8. Update your welcome emails regularly
Include seasonal images and content (Christmas, Easter, Valentine's Day, etc.) so that customers feel like your emails are always relevant and have fresh content.
9. Include links to social networks
Include instructions so your subscribers can follow your brand on Facebook, Twitter, YouTube, Instagram, etc.
In addition to increasing customer engagement with your brand, it increases the reach and frequency of your future marketing campaigns.
10. End the email with a farewell message
This message must be consistent with your language and must represent the principles of your brand.
It’s important to end your emails on a positive note. Mention how grateful you are to have that subscriber on your list, and try to be as personal as possible. If possible, use a personal signature instead of your company name.