The possibilities offered
Posted: Sat Dec 07, 2024 8:45 am
Learn about conversational experiences and their role in customer satisfaction
Nowadays, consumers not only prefer online shopping, but they are looking for personal experiences and interactions with brands that focus on their real needs, with close and real-time responses. When you manage to implement these, you significantly improve customer satisfaction.
As we have already mentioned, acquiring a new customer costs ivory coast whatsapp number data 5 million between 5 and 25 times more than retaining an existing one . If we also consider that an increase of just 5% in customer retention can lead to an increase of at least 25% in profits, achieving customer loyalty is a matter of profitability .
That's why it's necessary to distinguish the difference between transaction and experience: the first is temporary and replaceable; the second is memorable and helps increase customer satisfaction.
Conversational experience: the evolution from notifications to conversations
For years, communication between brands and consumers was one-way, without considering feedback, which, as we now know, is crucial to improving communication and sales strategies.
Nowadays, consumers not only prefer online shopping, but they are looking for personal experiences and interactions with brands that focus on their real needs, with close and real-time responses. When you manage to implement these, you significantly improve customer satisfaction.
As we have already mentioned, acquiring a new customer costs ivory coast whatsapp number data 5 million between 5 and 25 times more than retaining an existing one . If we also consider that an increase of just 5% in customer retention can lead to an increase of at least 25% in profits, achieving customer loyalty is a matter of profitability .
That's why it's necessary to distinguish the difference between transaction and experience: the first is temporary and replaceable; the second is memorable and helps increase customer satisfaction.
Conversational experience: the evolution from notifications to conversations
For years, communication between brands and consumers was one-way, without considering feedback, which, as we now know, is crucial to improving communication and sales strategies.