Why an Inbound Marketing strategy in Hotels?
Posted: Sat Dec 07, 2024 8:43 am
Andres Romero
CEO and Project Manager
May 9, 2018
Hotels should avoid thinking of themselves as a basic necessity and generate enough interest to actually be one. There are tools to encourage the acquisition of repeat customers who see accommodation as one of the main reasons for travelling, although only exclusively. Inbound marketing in hotels is a way or methodology of working on the marketing strategy in a planned and orderly manner.
For those of you who haven't heard of this term, which is a revolutionary concept and therefore has a section in this blog, inbound marketing in hotels is presented as a reality that affects not only tourism but most businesses. We could basically focus on it as selling through satisfaction and providing value to the georgia fmail list customer. The oversupply overwhelms us as consumers and we want to solve our need (our own or generated) without much spatial/temporal disturbance. Therefore, brands that follow market trends have opted to generate value on the purchasing process in relation to their sector and their product , so that we no longer "sell as usual" but rather attract potential customers to our product/service, giving them more than enough reasons to do so, while at the same time promoting their loyalty.
Betting on Inbound Marketing processes in a hotel, and in relation to its online presence, requires qualified professionals and the appropriate technology. But above all, what the hotel needs is to change the commercial and marketing structure by thinking of “funnels” within structured and quantified processes of value contribution for the traveler. Said like that, it sounds complex but it is not so. Taking advantage of the entire flow of information, searches and social platforms to direct the client to our website, based on information of interest to them, to subsequently build loyalty to our brand, will be our final goal. That is the objective of inbound marketing, a concept that is becoming more and more common among hoteliers. This could be the typical funnel to give you an idea of how the purchasing process evolves and what tools are necessary to attract traffic to our hotel:
To have a basis on which to identify what an inbound marketing strategy can contribute to hotels, we extract the following points:
Table of Contents [ Hide ]
1 People don't travel through rooms even if they need them.
2 We need to generate valuable content either internally or externally.
3 Organic positioning is one of the main tools for attracting traffic.
4 The key is to generate recurring travelers that reduce the acquisition cost.
5 We must measure the investment and determine the ROI of our audiences.
People don't travel through rooms even if they need them.
The importance of inbound comes from the very essence of travel. People don't usually travel to sleep in a bed, but to enjoy the experience of the place they're traveling to . Inbound marketing in hotels chooses to reinforce the concept of experience and enriches the traveler acquisition process with content. All of this is supported by a quality product that reaffirms what we are transmitting.
CEO and Project Manager
May 9, 2018
Hotels should avoid thinking of themselves as a basic necessity and generate enough interest to actually be one. There are tools to encourage the acquisition of repeat customers who see accommodation as one of the main reasons for travelling, although only exclusively. Inbound marketing in hotels is a way or methodology of working on the marketing strategy in a planned and orderly manner.
For those of you who haven't heard of this term, which is a revolutionary concept and therefore has a section in this blog, inbound marketing in hotels is presented as a reality that affects not only tourism but most businesses. We could basically focus on it as selling through satisfaction and providing value to the georgia fmail list customer. The oversupply overwhelms us as consumers and we want to solve our need (our own or generated) without much spatial/temporal disturbance. Therefore, brands that follow market trends have opted to generate value on the purchasing process in relation to their sector and their product , so that we no longer "sell as usual" but rather attract potential customers to our product/service, giving them more than enough reasons to do so, while at the same time promoting their loyalty.
Betting on Inbound Marketing processes in a hotel, and in relation to its online presence, requires qualified professionals and the appropriate technology. But above all, what the hotel needs is to change the commercial and marketing structure by thinking of “funnels” within structured and quantified processes of value contribution for the traveler. Said like that, it sounds complex but it is not so. Taking advantage of the entire flow of information, searches and social platforms to direct the client to our website, based on information of interest to them, to subsequently build loyalty to our brand, will be our final goal. That is the objective of inbound marketing, a concept that is becoming more and more common among hoteliers. This could be the typical funnel to give you an idea of how the purchasing process evolves and what tools are necessary to attract traffic to our hotel:
To have a basis on which to identify what an inbound marketing strategy can contribute to hotels, we extract the following points:
Table of Contents [ Hide ]
1 People don't travel through rooms even if they need them.
2 We need to generate valuable content either internally or externally.
3 Organic positioning is one of the main tools for attracting traffic.
4 The key is to generate recurring travelers that reduce the acquisition cost.
5 We must measure the investment and determine the ROI of our audiences.
People don't travel through rooms even if they need them.
The importance of inbound comes from the very essence of travel. People don't usually travel to sleep in a bed, but to enjoy the experience of the place they're traveling to . Inbound marketing in hotels chooses to reinforce the concept of experience and enriches the traveler acquisition process with content. All of this is supported by a quality product that reaffirms what we are transmitting.