The problem may be that you are not your own boss, so you do not have the authority to implement this technique on your own. But if you know everything there is to know about marketing automation , you will be able to sell the idea to your boss. If you know the subject and know how to implement it, it will be easier to convince him.
Automating email sending can save you a lot of time that you can spend on other tasks that require it . It is no coincidence that many companies have made the decision to automate their processes. And you can prove all this, which is why you will need all the knowledge possible.
TABLE OF CONTENTS
How does email automation work?
Benefits of automating email sending
1.- Maximum customization
2.- Timely delivery
3.- Time saving
4.- Greater effectiveness
5.- Decrease in resources
6.- Build loyalty mauritania email list among subscribers
7.- Improved branding
8.- Relevant content
9.- Increase in income
How does email automation work?
Email automation: workflow The first thing you should explain to your boss is the function of automation, in this case in email marketing. It involves setting up campaigns so that they are sent automatically. But this happens every time a certain criterion is met.
The action performed by the user will trigger the sending of a sequence of emails or just one. This is also known as triggered email marketing. This is nothing more than the sending of direct messages that are executed automatically after making a transaction , such as a registration or purchase.
It is true that in traditional email you can schedule a campaign to be sent to a specific list of subscribers . But this is done in bulk, and despite the fact that there is segmentation, there is no possibility of scheduling an email to be activated when the user performs an action.
On the other hand, if you convince the business owner that automating email sending is a good idea, subscribers will receive personalized content. And this is possible because it is associated with a criterion that must be met in order to automatically receive the email.
Benefits of automating email sending
benefits of email automation process
If there is one thing that can make your boss accept your suggestion to automate email sending, it is if you tell him all the benefits that this strategy generates. Knowing the positive aspects of a strategy or method is a determining factor in decision making.
Therefore, below you will see several advantages that can be useful when presenting the proposal. So pay close attention and take notes so that you do not forget any:
1.- Maximum customization
Birthday Mail
People like to feel special and cared for, and personalizing emails gives them that feeling. The idea is that through automation you can generate appropriate content for each user and make sure they receive it at the right time.
