Another encouraging fact is that the number of new contacts added to the databases by companies continues to increase. This means that more meetings are being arranged to move forward in the sales cycle and commercial processes are not stopping, but rather slowing down, but continuing at a good pace.
conversations
but not overused
With this information in hand, we must think about how to use email marketing efficiently. It is not about launching into emails and flooding the users in the database with emails. It is time to think again about the purpose of your company and remember the objectives before launching into taking actions of all kinds. Think, above all, about the users: whether they are prospects or clients. These days we are all receiving many communications in our inboxes and on social networks. We must not use email marketing excessively, as it could even turn against us by generating a negative image. It is better to think about how we can help our contacts and, in that way, be useful to them.
An opportunity to make the leap to costa rica email address inbound marketing
Right now, websites of companies focused on industrial marketing are an important source of business : web traffic increased by 13% during the months of March and April compared to previous months. It is increasingly common to see professional buyers researching products or services in their sector online.
It's time to focus the strategy on inbound marketing with actions such as lead nurturing: offering valuable content to nurture the relationship with the database. In the face of uncertainty, it is normal for professional buyers to show less interest in more commercial content and become more involved in valuable, branded or educational content with the aim of maturing future sales opportunities .
Email marketing to make an impact within the industrial sector
Reaching professional buyers means establishing strategies for long sales cycles. One of the best tools to convert and maintain relationships with potential customers is email marketing with timely deliveries and email automation .
