Christmas marketing has a great advantage:
Posted: Sat Dec 07, 2024 8:23 am
Consumers are ready to buy.
If there is an ideal month to increase your sales, it is December.
Don’t worry if you haven’t implemented it this year, just make sure you prepare to make the most of your holiday marketing efforts next year!
At this time of year, people are more open to receiving promotions.
They are thinking about what gifts to buy for family and friends, or gifts for the secret Santa in the office.
In many cases, their income increases in the last month of the year.
For these reasons, all companies are intensifying their marketing campaigns, because they know that they will have a greater impact.
In this post we want to give you some ideas on how to prepare your Christmas marketing campaigns, greet your customers and communicate your Christmas offers.
PREPARE YOUR CAMPAIGNS ALL YEAR ROUND
You may think we're crazy, but we recommend you start preparing your Christmas marketing around July (and other experts agree with us). Advertising is much more expensive around Christmas, so it's a good idea to start attracting users early. Launch branding campaigns in September and October, this way you'll have an audience of users to retarget when Christmas approaches.
Additionally, Christmas campaigns should be included in your annual digital marketing plan to ensure that you have the necessary budget and resources when Christmas approaches.
To launch a successful campaign, you need to fine-tune many different fields, from creativity to technical aspects. Preparing a timeline in advance will help you have everything ready.
#LANDING PAGES
Develop landing pages for specific products and promotions. Landing pages are another area where you need to be proactive and work on them in advance, especially if you are going to rank them using SEO.
CHANNEL STRATEGY
All channels should display a single presentation of the same campaign and follow the same graphic line. It is important to align campaigns and strategies. Remember that all your channels must act in a coordinated manner to meet the company's overall marketing objectives.
Today, users are impacted by multiple things throughout their customer journey. Therefore, you need to look at the bigger picture and consider cross-channel interactions.
# GOOGLE ADS
Create Christmas-specific Google Ads . Yes, they have a high level of competition, but campaigns focused on keywords like “gifts for xxx” can be very effective.
Running a Google Ads campaign during the months leading up to and during Christmas increases traffic to your website, increases the visibility of your business and improves your search engine rankings. To create a specific campaign for Christmas you should consider the following factors:
Find out which days of the week and during which time slots there is the greatest interest in your products to show your ads when there are more interested users and avoid spending money unnecessarily.
Segmentation: define the type of audience you want to reach and adapt the campaign.
Get creative and develop creative CTAs that differentiate you from your competitors.
Create landing pages that convert. An attractive and well-organized landing page will help you generate sales.
# SOCIAL PLATFORMS
Generating sales is about finding and connecting with the right customers, use your social media to do it.
Facebook is one of the main marketing channels you can use to connect with potential customers. You can combine Facebook ads with content (blog posts, articles, and videos). Users are more likely to engage with content than with ads for promotional products, and it's also useful for reaching out to new prospects and getting them to know you, especially if you sell high-value products or services.
Additionally, Instagram is one of the fastest growing social n cambodia telegram phone number list etworks and also has a social advertising platform integrated with Facebook, so Christmas can be a good time to strengthen your presence on this platform.
If you have a YouTube channel, you can create quality, targeted videos and share them on other social media platforms you have a presence on. Read more about video content and tips to optimize your video content on YouTube.
You don't need to be present on all social networks, but you should make the most of those where your potential customers interact. Find these platforms and prepare an effective strategy. Remember to do this months in advance.
# INCLUDE AMAZON IN YOUR CHANNEL STRATEGY
Amazon's advertising platform continues to roll out new developments and is a very interesting niche for marketers.
Learn more about Amazon Ads to get the most out of your marketing campaign.
#RETARGETING
Take advantage of the user information you've been collecting throughout the year.
#EMAIL MARKETING
If you've spent the whole year expanding your database, Christmas is the best time to take advantage of it.
Make the most of your email marketing, keeping in mind that at this time of year, inboxes are full of promotional emails, so you'll have to be creative to stand out. They have to be short, emotional and creative messages.
Email marketing allows you to get leads and sales, so you should include it in your Christmas digital marketing strategy. Sending emails to your subscribers will not only serve to sell more, but also to consolidate your brand in the minds of all those who receive them.
To start, prepare a campaign with the promotions that will be available throughout the month. You can also send weekly featured offers, the most purchased products, etc. You can also send your subscribers various tips with possible gifts for their family and friends – recommending your products is a great way to help them decide!
Additionally, this time of year is a great opportunity to thank your customers for their purchases and loyalty throughout the year – greet them with a personalized email! Include each customer’s name in the subject line and body of the email to make them feel unique. Remember to also reach out to your suppliers, partners and collaborators to wish them happy holidays – show them how important they are to you.
DISCOUNTS AND PROMOTIONS
To sell more at Christmas, you need to be more promotional than at other times. As we said at the beginning of this article, Christmas marketing has a great advantage: you know that consumers are ready to buy. Take advantage of this by running more direct campaigns.
Launch exclusive product offers. There are many types of businesses that can get “special for Christmas” product lines, so think about how they might fit your brand. Remember: think ahead!
Inform your potential customers about your discounts in advance.
You can also create special gift cards. For example, you can create a €xx gift card that can be redeemed for €xxx on certain types of products, or only during certain key dates.
ANALYSE YOUR COMPETITORS AND LEARN FROM THEM
If there is an ideal month to increase your sales, it is December.
Don’t worry if you haven’t implemented it this year, just make sure you prepare to make the most of your holiday marketing efforts next year!
At this time of year, people are more open to receiving promotions.
They are thinking about what gifts to buy for family and friends, or gifts for the secret Santa in the office.
In many cases, their income increases in the last month of the year.
For these reasons, all companies are intensifying their marketing campaigns, because they know that they will have a greater impact.
In this post we want to give you some ideas on how to prepare your Christmas marketing campaigns, greet your customers and communicate your Christmas offers.
PREPARE YOUR CAMPAIGNS ALL YEAR ROUND
You may think we're crazy, but we recommend you start preparing your Christmas marketing around July (and other experts agree with us). Advertising is much more expensive around Christmas, so it's a good idea to start attracting users early. Launch branding campaigns in September and October, this way you'll have an audience of users to retarget when Christmas approaches.
Additionally, Christmas campaigns should be included in your annual digital marketing plan to ensure that you have the necessary budget and resources when Christmas approaches.
To launch a successful campaign, you need to fine-tune many different fields, from creativity to technical aspects. Preparing a timeline in advance will help you have everything ready.
#LANDING PAGES
Develop landing pages for specific products and promotions. Landing pages are another area where you need to be proactive and work on them in advance, especially if you are going to rank them using SEO.
CHANNEL STRATEGY
All channels should display a single presentation of the same campaign and follow the same graphic line. It is important to align campaigns and strategies. Remember that all your channels must act in a coordinated manner to meet the company's overall marketing objectives.
Today, users are impacted by multiple things throughout their customer journey. Therefore, you need to look at the bigger picture and consider cross-channel interactions.
# GOOGLE ADS
Create Christmas-specific Google Ads . Yes, they have a high level of competition, but campaigns focused on keywords like “gifts for xxx” can be very effective.
Running a Google Ads campaign during the months leading up to and during Christmas increases traffic to your website, increases the visibility of your business and improves your search engine rankings. To create a specific campaign for Christmas you should consider the following factors:
Find out which days of the week and during which time slots there is the greatest interest in your products to show your ads when there are more interested users and avoid spending money unnecessarily.
Segmentation: define the type of audience you want to reach and adapt the campaign.
Get creative and develop creative CTAs that differentiate you from your competitors.
Create landing pages that convert. An attractive and well-organized landing page will help you generate sales.
# SOCIAL PLATFORMS
Generating sales is about finding and connecting with the right customers, use your social media to do it.
Facebook is one of the main marketing channels you can use to connect with potential customers. You can combine Facebook ads with content (blog posts, articles, and videos). Users are more likely to engage with content than with ads for promotional products, and it's also useful for reaching out to new prospects and getting them to know you, especially if you sell high-value products or services.
Additionally, Instagram is one of the fastest growing social n cambodia telegram phone number list etworks and also has a social advertising platform integrated with Facebook, so Christmas can be a good time to strengthen your presence on this platform.
If you have a YouTube channel, you can create quality, targeted videos and share them on other social media platforms you have a presence on. Read more about video content and tips to optimize your video content on YouTube.
You don't need to be present on all social networks, but you should make the most of those where your potential customers interact. Find these platforms and prepare an effective strategy. Remember to do this months in advance.
# INCLUDE AMAZON IN YOUR CHANNEL STRATEGY
Amazon's advertising platform continues to roll out new developments and is a very interesting niche for marketers.
Learn more about Amazon Ads to get the most out of your marketing campaign.
#RETARGETING
Take advantage of the user information you've been collecting throughout the year.
#EMAIL MARKETING
If you've spent the whole year expanding your database, Christmas is the best time to take advantage of it.
Make the most of your email marketing, keeping in mind that at this time of year, inboxes are full of promotional emails, so you'll have to be creative to stand out. They have to be short, emotional and creative messages.
Email marketing allows you to get leads and sales, so you should include it in your Christmas digital marketing strategy. Sending emails to your subscribers will not only serve to sell more, but also to consolidate your brand in the minds of all those who receive them.
To start, prepare a campaign with the promotions that will be available throughout the month. You can also send weekly featured offers, the most purchased products, etc. You can also send your subscribers various tips with possible gifts for their family and friends – recommending your products is a great way to help them decide!
Additionally, this time of year is a great opportunity to thank your customers for their purchases and loyalty throughout the year – greet them with a personalized email! Include each customer’s name in the subject line and body of the email to make them feel unique. Remember to also reach out to your suppliers, partners and collaborators to wish them happy holidays – show them how important they are to you.
DISCOUNTS AND PROMOTIONS
To sell more at Christmas, you need to be more promotional than at other times. As we said at the beginning of this article, Christmas marketing has a great advantage: you know that consumers are ready to buy. Take advantage of this by running more direct campaigns.
Launch exclusive product offers. There are many types of businesses that can get “special for Christmas” product lines, so think about how they might fit your brand. Remember: think ahead!
Inform your potential customers about your discounts in advance.
You can also create special gift cards. For example, you can create a €xx gift card that can be redeemed for €xxx on certain types of products, or only during certain key dates.
ANALYSE YOUR COMPETITORS AND LEARN FROM THEM