While an ecommerce represents an online store owned by a single brand or company that controls the entire sales process, from stock to customer service , a marketplace is a digital platform that hosts multiple sellers , where each one is independent and responsible for the management of its inventory and the after-sales of its products.
In an ecommerce, the store owner gets all the profits , while taking care of all the logistics and after-sales service .
On the other hand, in a marketplace, the platform owner receives a commission for each sale made, while various businesses have access to the established infrastructure of the platform, thus reducing their initial investment and delegating certain powers to the marketplace.
A brand new marketplace compared to a local ecommerce by the paraguay mobile phone number river canal - dall-e
business model
the main difference in the business model is reflected in the relationship between the seller and the customer.
In an ecommerce , there is direct control over the customer experience , from product display to after-sales. The online store owner is responsible for the entire business process , and benefits from this management by not having to share profit margins with others.
In contrast, a marketplace acts as a digital shopping center where various merchants offer their products or services. Here, the platform only provides the technological infrastructure and they charge a fee or commission per sale.
This system reduces investment and direct responsibility for product management, while offering the possibility of reaching a wider audience thanks to the visibility provided by the platform.
Shopping experience
regarding the shopping experience , an ecommerce tends to offer a more uniform and controlled purchasing process , with specific policies that reflect your brand identity.
Personalization is a key advantage, as it allows the virtual store to be adapted to the customer's needs.
On the other hand, in a marketplace, the standard experience offered is due to the fact that there is a common framework that all sellers must follow.
