Jesus Cardenas
May 5, 22 | 7 min read
email marketing for ecommerce
Reading time: 6 minutes
Emails are still one of the most popular forms of communication these days, and this is the main reason why thousands of brands around the world use this platform as a Digital Marketing tool, called email marketing .
Without a doubt, it is a resource that helps build trust between a client and a company, increases your engagement with the organization's culture and stimulates loyalty .
For this reason, and so that you can learn how to share valuable information about your business with your consumers and potential clients to increase your sales, we have prepared a special post so that you can learn how to do email marketing for ecommerce.
What is email marketing and why should you use it?
Email marketing best practices for ecommerce
Learn to enhance your strategies
But first...
What is email marketing and why should you use it?
We know that if you are reading syria email address this content, it is very likely that you have heard or know what email marketing is. Therefore, and to clear up any doubts, we will explain it to you very briefly.
Email marketing is a digital marketing resource specifically designed to generate actions of attraction, persuasion and communication with prospects and clients of a brand through email.
From here comes a very important concept, which is ecommerce email marketing, which interests us greatly and needs to be explained in detail.
What is ecommerce email marketing?
If we understand that email marketing is the practice of sending promotional messages to prospects and existing consumers of a brand via email, ecommerce email marketing is nothing more than the same efforts but oriented towards building a relationship between the electronic store and its customers.
It is a very smart way to connect with people, especially with the growth of mobile usage and getting more benefits from marketing efforts.
Importance of email marketing for e-commerce
Email marketing is a crucial factor in achieving true business success on the Internet.
The benefits of implementing an effective email marketing strategy are almost endless, since it facilitates the generation of branding actions , brand credibility and establishing relationships based on trust between the company and its user base.
If we look at the data, we can see this evidence more strongly:
99 % of consumers check their email inbox daily.
80 % of retail business leaders think email marketing is an effective way to retain consumers.
59 % of consumers say that email marketing campaigns have the power to influence their purchasing decisions.
Taking these data into account, email marketing for ecommerce not only stands out as a strategy capable of increasing business profitability, but also as an indispensable resource for competing in today's globalized market.
Email marketing best practices for ecommerce
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Discover below the most effective email marketing techniques for e-commerce that will help you boost your sales results, attract customers and re-incentivize those consumers who have not tried your products or services for a while.
Customer onboarding
Customer onboarding is a practice that establishes the phases or steps necessary for a new customer to fully understand the benefits of using your products or services.
