The usefulness of personas for digital marketing strategies
Posted: Sat Dec 07, 2024 8:20 am
23 September, 2019 @ 3:37 pmby Miguel Silvain Digital Strategy , Digital MarketingLeave a comment
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If you are used to developing digital marketing strategies , you will be aware that one of the most important elements of any plan is the target audience . Only by considering this detail will we be able to understand whether the product/service is suited to the customer and what the best strategy is to communicate with them.
However, is using personas to improve and refine your digital marketing strategies a france email list good solution ? Personas allow us to write content for blogs and social media with a very specific profile of the consumer we want to reach in mind. But yes, let's take it easy. If you've never worked with personas, it's normal that you're looking at your computer with your nose wrinkled.
A persona is a profile that we create and whose characteristics and pain points correspond to our typical customer. By creating a persona, or even several, we can tailor our dialogue more effectively to these people, knowing what type of pain points to touch on and what calls to make to encourage action.
In the following paragraphs, we will discuss the concept of personas in more detail and show the importance that such profiles represent for a business. Before we end this post, we will also tell you how we usually create our personas and what rules you should follow to create your first one.
Why are personas important in your marketing strategies?
As we said above, the persona is nothing more than a fictitious profile that we create to embody the typical characteristics of our typical consumer. Even though it is fictitious, the persona nevertheless obeys certain rules that make it more real: the demographic characteristics of our audience, as well as their motivations, goals, challenges and concerns.
If you deal with your target audience face-to-face on a daily basis , then it will be relatively easy to develop a persona. If, on the other hand, you deal with your target audience mainly from a computer screen, then you can use tools such as Google Analytics to create a profile of your persona/personas.
Before you start creating a persona , you should consider data from not only your satisfied and regular customers, but also those who have never returned to your business. This is a step you need to take to understand how your audience works and whether there is anything you can do to improve the way you communicate with them.
Remember that persona and target audience are not synonymous. While the target audience refers to a group of people who have characteristics in common (age range, marital status, interests, income), the persona refers to one of the people who is part of the audience and to whom even more specific characteristics are associated (exact age, ambitions, life goals and the reason why they need your company).
Do you understand the difference?
How can I create a Persona?
To create a persona, or several, you must first go through the research process mentioned above. Compile all the relevant information about your target audience that will influence their purchasing decision. Once this initial work is done, it is time to start filling out the form that will allow you to shape this fictitious persona.
Share this article
If you are used to developing digital marketing strategies , you will be aware that one of the most important elements of any plan is the target audience . Only by considering this detail will we be able to understand whether the product/service is suited to the customer and what the best strategy is to communicate with them.
However, is using personas to improve and refine your digital marketing strategies a france email list good solution ? Personas allow us to write content for blogs and social media with a very specific profile of the consumer we want to reach in mind. But yes, let's take it easy. If you've never worked with personas, it's normal that you're looking at your computer with your nose wrinkled.
A persona is a profile that we create and whose characteristics and pain points correspond to our typical customer. By creating a persona, or even several, we can tailor our dialogue more effectively to these people, knowing what type of pain points to touch on and what calls to make to encourage action.
In the following paragraphs, we will discuss the concept of personas in more detail and show the importance that such profiles represent for a business. Before we end this post, we will also tell you how we usually create our personas and what rules you should follow to create your first one.
Why are personas important in your marketing strategies?
As we said above, the persona is nothing more than a fictitious profile that we create to embody the typical characteristics of our typical consumer. Even though it is fictitious, the persona nevertheless obeys certain rules that make it more real: the demographic characteristics of our audience, as well as their motivations, goals, challenges and concerns.
If you deal with your target audience face-to-face on a daily basis , then it will be relatively easy to develop a persona. If, on the other hand, you deal with your target audience mainly from a computer screen, then you can use tools such as Google Analytics to create a profile of your persona/personas.
Before you start creating a persona , you should consider data from not only your satisfied and regular customers, but also those who have never returned to your business. This is a step you need to take to understand how your audience works and whether there is anything you can do to improve the way you communicate with them.
Remember that persona and target audience are not synonymous. While the target audience refers to a group of people who have characteristics in common (age range, marital status, interests, income), the persona refers to one of the people who is part of the audience and to whom even more specific characteristics are associated (exact age, ambitions, life goals and the reason why they need your company).
Do you understand the difference?
How can I create a Persona?
To create a persona, or several, you must first go through the research process mentioned above. Compile all the relevant information about your target audience that will influence their purchasing decision. Once this initial work is done, it is time to start filling out the form that will allow you to shape this fictitious persona.