Meritxell Muñoz, IM student and Senior Marketing & Digital Business Manager at Eden Springs
Posted: Sat Dec 07, 2024 8:19 am
A graduate in Psychology and passionate about human behaviour, Meritxell Muñoz ended up specialising in a sector that she was already passionate about: Digital Marketing. She currently works for Agua Edén as Senior Marketing & Digital Business Manager managing the digital strategy for EMEA, a company where she has been working for 12 years. If you want to know her story, keep reading.
You have a degree in Psychology. What initially attracted you to this career?
I was interested in understanding people's impulses, what leads them to make one decision or another, and in better understanding the different types of thoughts, differences in communication and language. I have always expanding reach and boosting sales with the lead been attracted to communication and reasoning, and this degree provided me with a great deal of knowledge about them that I have been able to apply later in my professional career.
You then went on to specialise in Marketing Management. What prompted this change? Did your knowledge of psychology help you to better understand concepts such as persuasion?
Yes, of course, I didn't really change, I just specialized. Psychology goes beyond disorders, it studies human behavior, decision making, reactions to stimuli, language, communication... When I started my degree, I knew that I didn't want to dedicate myself to clinical psychology, but that these studies would open many doors for me. Marketing was already my passion long before, I just took a different path.
You started working in Retail Marketing for American Nike, what were your responsibilities and what did you learn from this experience?
I was mainly in charge of implementing the campaigns that you all saw on television and in the press at the point of sale. It was a very fun and interesting job, deciding which image would go in each window, which image in each lightbox of the different stores in Spain and Portugal based on their consumption habits, affinities (with some sportsperson from the local team), etc. I loved seeing how, depending on the location of the different pieces, you could accompany the consumer inside the store to guide them through the final purchase.
Then you started working for Agua Edén, a company you have been working for for more than 10 years. How did this opportunity come about? Did you imagine you would stay for so long?
You have a degree in Psychology. What initially attracted you to this career?
I was interested in understanding people's impulses, what leads them to make one decision or another, and in better understanding the different types of thoughts, differences in communication and language. I have always expanding reach and boosting sales with the lead been attracted to communication and reasoning, and this degree provided me with a great deal of knowledge about them that I have been able to apply later in my professional career.
You then went on to specialise in Marketing Management. What prompted this change? Did your knowledge of psychology help you to better understand concepts such as persuasion?
Yes, of course, I didn't really change, I just specialized. Psychology goes beyond disorders, it studies human behavior, decision making, reactions to stimuli, language, communication... When I started my degree, I knew that I didn't want to dedicate myself to clinical psychology, but that these studies would open many doors for me. Marketing was already my passion long before, I just took a different path.
You started working in Retail Marketing for American Nike, what were your responsibilities and what did you learn from this experience?
I was mainly in charge of implementing the campaigns that you all saw on television and in the press at the point of sale. It was a very fun and interesting job, deciding which image would go in each window, which image in each lightbox of the different stores in Spain and Portugal based on their consumption habits, affinities (with some sportsperson from the local team), etc. I loved seeing how, depending on the location of the different pieces, you could accompany the consumer inside the store to guide them through the final purchase.
Then you started working for Agua Edén, a company you have been working for for more than 10 years. How did this opportunity come about? Did you imagine you would stay for so long?