The 8 secrets of the boom in the fashion sector in eCommerce
Posted: Sat Dec 07, 2024 8:13 am
Fashion is one of the most important sectors in the process of technological adaptation to the new digital era .
Digital transformation is no longer an option; it is a requirement that all companies that want to stay afloat must meet.
Today's fashion consumers are well-versed in new technologies, which is why their purchasing behavior has undergone significant changes.
Companies that do not offer an online sales channel not only risk losing customers, they are also putting their online reputation and brand image at risk.
ecommerce fashion
The fashion sector has already moved from paper to online.
Online fashion sales have grown exponentially in recent years, making the sector one of the largest online sellers.
Within this growth, the importance of e-commerce is unquestionable compared to the benefits that the online fashion sector is currently reaping.
According to data from Statista , the sales share of clothing purchased online in Spain from 2016 to 2018 already indicated a constant rise in online sales.
growth in online clothing sales
Exponential growth of the fashion sector in e-commerce by Statista
Despite the significant initial doubts experienced by many consumers (sizes, order management and returns, among others), the data has continued to increase, accompanied by the global growth of e-commerce.
It is also important to highlight the growing consumer confidence in payment systems and the rise of mobile devices.
The fashion sector is therefore increasingly present in online sales around the world.
E -commerce is driving the growth of online clothing sales and their profits.
Thanks to e-commerce, the online fashion industry is booming globally. According to the latest CESCE study , online fashion sales are expected to exceed $700 million in transactions by 2022.
What is the reason for the success of fashion e-commerce?
The remarkable growth is due to the following reasons:
#1 Comfort
Nowadays, most fashion e-commerce sites offer fast shipping and returns. E-commerce platforms such as Magento , Prestashop , and Shopify , among others, make it possible for users to easily navigate through online stores.
As long as those responsible for e-commerce invest in the required maintenance actions ( design , usability , etc.), fashion e-commerce sites can be user-friendly websites that make it easy for users to purchase items in the store.
#2 The price
Nowadays, consumers perceive that buying online is cheaper . In online stores, users find greater variety at better prices.
Online businesses can reduce costs (staff, establishment and storage costs).
#3 ICT
For an emerging brand, it is more economical to open an online store than a physical one.
In addition, technology associated with marketing is in a good moment , because it is relatively easy to obtain a return on investment, simply by applying good online marketing practices.
ecommerce fashion
Online stores have made the physical shopping experienc brazil telegram e disappear.
#4 Discounts
There is always a good opportunity to offer a customer a discount, whether it is because it is their birthday or because they have previously purchased a product.
It is a way to build customer loyalty and get them to buy from your store again.
#5 The reviews
One of the drawbacks of e-commerce is the impossibility of seeing the product through the senses. That is why reviews are of great help.
In most fashion e-commerce sites, customers give their opinions on the garments, evaluating different aspects such as how they fit, what the fabric is like, etc.
Customers value this aspect very positively because it helps them make a decision based on a precept that is not related to the company and is therefore honest.
#6 Great filtering capacity
There is no fashion e-commerce site that does not have a good search engine. This great filtering capacity gives them the option of finding their garment and also similar products to fill their basket.
This allows for a more rewarding user experience.
#7 The power of social media
The online fashion sector has been able to take advantage of the rise of social media and especially influencers .
These people have thousands of followers and have a lot of capacity for attracting people.
They work very well together because they easily get leads to the website.
#8 Web design
We know that aesthetics are very important in e-commerce, especially fashion stores.
User experience is an important point for the customer when making a purchase. Therefore, it must be perfect so that the customer wants to buy and feels comfortable and safe.
E -commerce is a demanding and direct online sales channel . Just as it has been the protagonist of boosting sales in the fashion sector, it also requires its own complexities that must be addressed for its optimization.
The main (physical) challenge for online fashion businesses is the logistics strategy ; they must have a national, local and international distribution network to deliver orders to their customers.
Due to the strong and ever-increasing competition in the sector, delivery times, accuracy, and availability have become relevant factors for business success and customer loyalty, which are increasingly important.
In addition to this main physical challenge of selling fashion online, there is also the importance of investing in good SEO for optimal positioning of the e-commerce in the main search engines such as Google and Bing, SEM strategies , maximizing the CRO conversion rate within the e-commerce and maintenance tasks with the aim of maintaining the loading speed of the WPO- optimized online store .
Here we have shared with you some secrets from the fashion industry so that you can start your own business.
Now it's your turn .
If you need help at Kiwop we will be happy to offer it to you.
Contact us or follow us on our Instagram profile .
Digital transformation is no longer an option; it is a requirement that all companies that want to stay afloat must meet.
Today's fashion consumers are well-versed in new technologies, which is why their purchasing behavior has undergone significant changes.
Companies that do not offer an online sales channel not only risk losing customers, they are also putting their online reputation and brand image at risk.
ecommerce fashion
The fashion sector has already moved from paper to online.
Online fashion sales have grown exponentially in recent years, making the sector one of the largest online sellers.
Within this growth, the importance of e-commerce is unquestionable compared to the benefits that the online fashion sector is currently reaping.
According to data from Statista , the sales share of clothing purchased online in Spain from 2016 to 2018 already indicated a constant rise in online sales.
growth in online clothing sales
Exponential growth of the fashion sector in e-commerce by Statista
Despite the significant initial doubts experienced by many consumers (sizes, order management and returns, among others), the data has continued to increase, accompanied by the global growth of e-commerce.
It is also important to highlight the growing consumer confidence in payment systems and the rise of mobile devices.
The fashion sector is therefore increasingly present in online sales around the world.
E -commerce is driving the growth of online clothing sales and their profits.
Thanks to e-commerce, the online fashion industry is booming globally. According to the latest CESCE study , online fashion sales are expected to exceed $700 million in transactions by 2022.
What is the reason for the success of fashion e-commerce?
The remarkable growth is due to the following reasons:
#1 Comfort
Nowadays, most fashion e-commerce sites offer fast shipping and returns. E-commerce platforms such as Magento , Prestashop , and Shopify , among others, make it possible for users to easily navigate through online stores.
As long as those responsible for e-commerce invest in the required maintenance actions ( design , usability , etc.), fashion e-commerce sites can be user-friendly websites that make it easy for users to purchase items in the store.
#2 The price
Nowadays, consumers perceive that buying online is cheaper . In online stores, users find greater variety at better prices.
Online businesses can reduce costs (staff, establishment and storage costs).
#3 ICT
For an emerging brand, it is more economical to open an online store than a physical one.
In addition, technology associated with marketing is in a good moment , because it is relatively easy to obtain a return on investment, simply by applying good online marketing practices.
ecommerce fashion
Online stores have made the physical shopping experienc brazil telegram e disappear.
#4 Discounts
There is always a good opportunity to offer a customer a discount, whether it is because it is their birthday or because they have previously purchased a product.
It is a way to build customer loyalty and get them to buy from your store again.
#5 The reviews
One of the drawbacks of e-commerce is the impossibility of seeing the product through the senses. That is why reviews are of great help.
In most fashion e-commerce sites, customers give their opinions on the garments, evaluating different aspects such as how they fit, what the fabric is like, etc.
Customers value this aspect very positively because it helps them make a decision based on a precept that is not related to the company and is therefore honest.
#6 Great filtering capacity
There is no fashion e-commerce site that does not have a good search engine. This great filtering capacity gives them the option of finding their garment and also similar products to fill their basket.
This allows for a more rewarding user experience.
#7 The power of social media
The online fashion sector has been able to take advantage of the rise of social media and especially influencers .
These people have thousands of followers and have a lot of capacity for attracting people.
They work very well together because they easily get leads to the website.
#8 Web design
We know that aesthetics are very important in e-commerce, especially fashion stores.
User experience is an important point for the customer when making a purchase. Therefore, it must be perfect so that the customer wants to buy and feels comfortable and safe.
E -commerce is a demanding and direct online sales channel . Just as it has been the protagonist of boosting sales in the fashion sector, it also requires its own complexities that must be addressed for its optimization.
The main (physical) challenge for online fashion businesses is the logistics strategy ; they must have a national, local and international distribution network to deliver orders to their customers.
Due to the strong and ever-increasing competition in the sector, delivery times, accuracy, and availability have become relevant factors for business success and customer loyalty, which are increasingly important.
In addition to this main physical challenge of selling fashion online, there is also the importance of investing in good SEO for optimal positioning of the e-commerce in the main search engines such as Google and Bing, SEM strategies , maximizing the CRO conversion rate within the e-commerce and maintenance tasks with the aim of maintaining the loading speed of the WPO- optimized online store .
Here we have shared with you some secrets from the fashion industry so that you can start your own business.
Now it's your turn .
If you need help at Kiwop we will be happy to offer it to you.
Contact us or follow us on our Instagram profile .