Create an image around the brand
Posted: Sat Dec 07, 2024 8:08 am
Whether it's individual complaints or general crises, communication should maintain the same tone. That is, in stressful situations, the team should remain calm and not be impertinent or dismissive. Even if there are insults in the user's complaint, the insult should never be responded to, only the legitimate complaint. In such a situation, the team should handle negative comments politely and without losing their temper online.
6. Measure the results of the activity
As I have said on other occasions, in digital marketing it is essential to know the results of the activity. To do this, we need to establish metrics and analyse them to better understand our company's environment. For example, review brand mentions, track significant interactions and select the most appropriate KPIs.
One thing that marketers are interested in is knowing where clicks are coming from, which is known as attribution. Attribution strategy only works if we are consistent, so it is worth dedicating a space to it in the social media style guide.
There are several social media attribution tracking tools, both paid and free, such as Google Analytics,
With the help of your team, you can create an image around the brand. It is a way of making yourself known, not only professionally, but also to get to know a little about the personality comoros email address of each professional in the company. For example, you can motivate the team to be active on social networks with their own accounts, to share corporate content on their Linkedin, or to publish photos of celebrations in the office.
team-bannister-global
If this idea fits with your company's philosophy, remember to let people be themselves. If you don't want them to post anything work-related, make that clear.
The main advantage of a social media style guide is that it allows you to set clear expectations so that each professional on your team knows how to perform their task , guarantees coordination and ensures a good corporate image on social media.
While there are many points to consider when creating a social media style guide, your time will be well spent in creating it. With clear objectives, expectations, and processes, you'll save a lot of time and your team will thank you for it.
At Bannister Global we can help you create a social media strategy to get the most out of your social networks.
6. Measure the results of the activity
As I have said on other occasions, in digital marketing it is essential to know the results of the activity. To do this, we need to establish metrics and analyse them to better understand our company's environment. For example, review brand mentions, track significant interactions and select the most appropriate KPIs.
One thing that marketers are interested in is knowing where clicks are coming from, which is known as attribution. Attribution strategy only works if we are consistent, so it is worth dedicating a space to it in the social media style guide.
There are several social media attribution tracking tools, both paid and free, such as Google Analytics,
With the help of your team, you can create an image around the brand. It is a way of making yourself known, not only professionally, but also to get to know a little about the personality comoros email address of each professional in the company. For example, you can motivate the team to be active on social networks with their own accounts, to share corporate content on their Linkedin, or to publish photos of celebrations in the office.
team-bannister-global
If this idea fits with your company's philosophy, remember to let people be themselves. If you don't want them to post anything work-related, make that clear.
The main advantage of a social media style guide is that it allows you to set clear expectations so that each professional on your team knows how to perform their task , guarantees coordination and ensures a good corporate image on social media.
While there are many points to consider when creating a social media style guide, your time will be well spent in creating it. With clear objectives, expectations, and processes, you'll save a lot of time and your team will thank you for it.
At Bannister Global we can help you create a social media strategy to get the most out of your social networks.