How a Master in Digital Marketing at IM boosts entrepreneurship: the success story of student Roberta Weber
Posted: Sat Dec 07, 2024 8:05 am
Advertising on social media is the order of the day, as it allows us to reach our target audience at a considerably lower price than traditional media. Today, good segmentation and good content can help us enormously to achieve our objectives thanks to these channels, but it is equally important to choose the most effective format to serve our ads. Below we review some social networks that offer us various possibilities depending on our objectives and budget.
Facebook
This is one of the social networks with the most active users and one that allows for much more detailed segmentation based on demographic data, purchasing behavior or personal tastes. Its formats range from the classic ad in the right column to the promoted post.
Promoted post : One of the most used, as it allows you to create saudi arabia phone number list familiarity with the brand or company in a non-invasive way. It works very well when our goal is awareness. However, it falls short when what we are looking for is traffic.
Instant Experience : If our goal is to generate conversions, we may be interested in using this option. It consists of creating a “microsite” within a normal Facebook post. In addition, it is completely customizable since we can include images, videos, external links, product collections, carousels, landings… It is a perfect format for creating storytelling since the time that users spend on it is greater than in other formats.
Facebook Lead Ads : We finish off the Facebook selection with form ads, ideal for capturing potential customers without leaving Facebook. This feature allows you to transform followers into contact lists.
Instagram
Social network owned by Facebook that offers ads similar to its sister such as sponsored posts, image carousels, video embedding, etc.
Instagram Stories Ads: It is a fact that the video format is gaining more and more importance day after day. Stories Ads have become the star content on Instagram thanks to their visual power and short duration. These ads allow you to incorporate both images and videos and you can add a call to action to redirect users to the website.
Collection: This format is also found on Facebook. It allows the inclusion of the product catalogue in your ads. In this case, some of the products that appear in the ad are located at the bottom of the ad in a catalogue format. They are perfect for online stores.
This is one of the social networks with the most active users and one that allows for much more detailed segmentation based on demographic data, purchasing behavior or personal tastes. Its formats range from the classic ad in the right column to the promoted post.
Promoted post : One of the most used, as it allows you to create saudi arabia phone number list familiarity with the brand or company in a non-invasive way. It works very well when our goal is awareness. However, it falls short when what we are looking for is traffic.
Instant Experience : If our goal is to generate conversions, we may be interested in using this option. It consists of creating a “microsite” within a normal Facebook post. In addition, it is completely customizable since we can include images, videos, external links, product collections, carousels, landings… It is a perfect format for creating storytelling since the time that users spend on it is greater than in other formats.
Facebook Lead Ads : We finish off the Facebook selection with form ads, ideal for capturing potential customers without leaving Facebook. This feature allows you to transform followers into contact lists.
Social network owned by Facebook that offers ads similar to its sister such as sponsored posts, image carousels, video embedding, etc.
Instagram Stories Ads: It is a fact that the video format is gaining more and more importance day after day. Stories Ads have become the star content on Instagram thanks to their visual power and short duration. These ads allow you to incorporate both images and videos and you can add a call to action to redirect users to the website.
Collection: This format is also found on Facebook. It allows the inclusion of the product catalogue in your ads. In this case, some of the products that appear in the ad are located at the bottom of the ad in a catalogue format. They are perfect for online stores.