B2B Marketing: How to do digital marketing between companies
Posted: Sat Dec 07, 2024 8:04 am
B2B marketing ( Business to Business Marketing) or digital marketing between companies consists of applying Digital Marketing between businesses. B2B Marketing is aimed at helping companies that sell their products and services to other companies to promote their brand, attract customers (companies in their target audience ) and thus increase their sales .
Nowadays, the way companies collaborate has changed significantly compared to recent years. The positive values of each company and its business culture, among other aspects, have become very important when establishing collaborations between companies.
What is b2b marketing
The digital presence and online reputation of each company, the image it conveys to its suppliers and its business model in general, have become aspects in which companies must invest efforts to sell more. This is how B2B Digital Marketing has acquired a strong role among all the growth strategies in the business market.
What is B2B Marketing?
B2B marketing is a type of marketing based on sales between companies , which does not include sales between customers and companies. This type of marketing is not directed at the final consumer (B2C) but at other companies.
Business to business marketing is responsible for creating, delivering and communicating the value of a particular product or service to a business client, and this change in the end client totally determines the type of strategy, language and actions that will work.
b2b marketing definition
A person does not behave the same when making a personal and individual purchase in his or her free time as when making a purchase on behalf of the company for which he or she works. This is why B2B Marketing presents important differences that should be known and kept in mind in order to define objectives and plan strategies that will be carried out correctly.
Differences between B2B Marketing and B2C Marketing
Below, we will highlight the most important differential aspects between B2B Marketing and B2C Marketing:
The motivation to buy
While the consumer audience tends to look for deals and entertainment, the B2B audience looks for efficiency and knowledge. The choice of the final consumer in B2C is often influenced by their emotions (ambition, status, price, etc.). B2C customers want to enjoy themselves, make the purchase they want and satisfy their needs.
A B2C consumer who is familiar with your brand and wants to purchase one of your products or services is not necessarily looking to establish a long-term relationship. On the contrary, a B2B user wants to obtain the maximum information and the capacity and security to be able to establish a longer-lasting relationship with the brand.
The buying cycle
The B2B buying cycle is longer than the B2C decision process and requires more nurturing and attention. B2C purchases typically meet immediate needs, while the purpose of B2B decisions is to complete long-term goals.
B2B marketers are in a much longer hierarchical chain : the purchasing department, the accounting department, and their CEOs and senior managers must approve purchases in advance. In contrast, in B2C marketing, a consumer makes their own B2C purchasing choices quickly, and is influenced by other people only through recommendations or suggestions.
A B2B purchase contract typically lasts months or years , so the purchase requires a much more significant decision. In contrast, the entire B2C purchase cycle is much shorter, lasting as little as a few minutes, depending on the product or service in question.
The characteristics of the contents
B2B marketing requires the creation of more extensive and detailed content.
Long-form content is often effective for B2B because a brand or company must prove its expertise and give its target audience a reason to earn their trust. Consumers generally prefer short, concise content, especially for low-priced B2C products.
Additionally, B2B marketers can use industry-specific terminology on B2B platforms to great effect. In B2C, however, content should be recognizable to most consumers, meaning there should be less jargon and generally much simpler language.
If you want to read more about the differences between B2B and brazil telegram phone number list B2C, don't miss our article B2B or B2C: Meaning, differences and examples .
Importance of B2B Marketing
importance of b2b marketing
Companies are increasingly placing more importance on the image of their suppliers, as it also influences their own image and what they want to convey.
For this reason, companies are not only looking for suppliers that offer the best quality-price ratio, but they are also looking for suppliers that, in addition to providing products and services, provide them with added value that benefits their brand image and online reputation, thus establishing an enriching collaboration for all companies that participate in the agreement and collaboration.
Strategies for B2B marketing
The following Digital Marketing strategies can be effective in solving the problems and effectively addressing the challenges that may arise within B2B marketing:
Inbound Marketing
We've been talking a lot about inbound marketing lately , and today, this methodology must be applied to absolutely all types of marketing. Inbound marketing allows companies to develop a better B2B marketing strategy by creating different types of personalized content to deliver relevant information to companies in your target audience.
Inbound marketing, mainly through the creation of valuable content and its application in other online marketing techniques, such as Social Media Marketing and Organic Search Engine Optimization (SEO), can help you meet the specific needs of B2B marketing .
b2b inbound marketing
Creating a database
Creating a database is essential to be able to keep track of your contacts within your target audience's companies and send them information and content at the most appropriate time. Through your lead generation strategies , you will be able to effectively complete the creation of an effective database.
Therefore, you must apply inbound marketing strategies with the aim of attracting users and converting them into leads with data that can be followed up on.
Improve your online presence and your company's identity
Online presence is essential in B2B marketing . To improve it, you can use the following Inbound Marketing strategies.
Content marketing to communicate with other companies (potential customers)
Organic SEO positioning campaigns
SEM paid positioning campaigns
On the other hand, your company's identity is becoming increasingly important. Companies prefer to buy products and services from other companies that they identify with and share values with. It is therefore important that you invest efforts in improving your company's corporate image as well .
Nowadays, the way companies collaborate has changed significantly compared to recent years. The positive values of each company and its business culture, among other aspects, have become very important when establishing collaborations between companies.
What is b2b marketing
The digital presence and online reputation of each company, the image it conveys to its suppliers and its business model in general, have become aspects in which companies must invest efforts to sell more. This is how B2B Digital Marketing has acquired a strong role among all the growth strategies in the business market.
What is B2B Marketing?
B2B marketing is a type of marketing based on sales between companies , which does not include sales between customers and companies. This type of marketing is not directed at the final consumer (B2C) but at other companies.
Business to business marketing is responsible for creating, delivering and communicating the value of a particular product or service to a business client, and this change in the end client totally determines the type of strategy, language and actions that will work.
b2b marketing definition
A person does not behave the same when making a personal and individual purchase in his or her free time as when making a purchase on behalf of the company for which he or she works. This is why B2B Marketing presents important differences that should be known and kept in mind in order to define objectives and plan strategies that will be carried out correctly.
Differences between B2B Marketing and B2C Marketing
Below, we will highlight the most important differential aspects between B2B Marketing and B2C Marketing:
The motivation to buy
While the consumer audience tends to look for deals and entertainment, the B2B audience looks for efficiency and knowledge. The choice of the final consumer in B2C is often influenced by their emotions (ambition, status, price, etc.). B2C customers want to enjoy themselves, make the purchase they want and satisfy their needs.
A B2C consumer who is familiar with your brand and wants to purchase one of your products or services is not necessarily looking to establish a long-term relationship. On the contrary, a B2B user wants to obtain the maximum information and the capacity and security to be able to establish a longer-lasting relationship with the brand.
The buying cycle
The B2B buying cycle is longer than the B2C decision process and requires more nurturing and attention. B2C purchases typically meet immediate needs, while the purpose of B2B decisions is to complete long-term goals.
B2B marketers are in a much longer hierarchical chain : the purchasing department, the accounting department, and their CEOs and senior managers must approve purchases in advance. In contrast, in B2C marketing, a consumer makes their own B2C purchasing choices quickly, and is influenced by other people only through recommendations or suggestions.
A B2B purchase contract typically lasts months or years , so the purchase requires a much more significant decision. In contrast, the entire B2C purchase cycle is much shorter, lasting as little as a few minutes, depending on the product or service in question.
The characteristics of the contents
B2B marketing requires the creation of more extensive and detailed content.
Long-form content is often effective for B2B because a brand or company must prove its expertise and give its target audience a reason to earn their trust. Consumers generally prefer short, concise content, especially for low-priced B2C products.
Additionally, B2B marketers can use industry-specific terminology on B2B platforms to great effect. In B2C, however, content should be recognizable to most consumers, meaning there should be less jargon and generally much simpler language.
If you want to read more about the differences between B2B and brazil telegram phone number list B2C, don't miss our article B2B or B2C: Meaning, differences and examples .
Importance of B2B Marketing
importance of b2b marketing
Companies are increasingly placing more importance on the image of their suppliers, as it also influences their own image and what they want to convey.
For this reason, companies are not only looking for suppliers that offer the best quality-price ratio, but they are also looking for suppliers that, in addition to providing products and services, provide them with added value that benefits their brand image and online reputation, thus establishing an enriching collaboration for all companies that participate in the agreement and collaboration.
Strategies for B2B marketing
The following Digital Marketing strategies can be effective in solving the problems and effectively addressing the challenges that may arise within B2B marketing:
Inbound Marketing
We've been talking a lot about inbound marketing lately , and today, this methodology must be applied to absolutely all types of marketing. Inbound marketing allows companies to develop a better B2B marketing strategy by creating different types of personalized content to deliver relevant information to companies in your target audience.
Inbound marketing, mainly through the creation of valuable content and its application in other online marketing techniques, such as Social Media Marketing and Organic Search Engine Optimization (SEO), can help you meet the specific needs of B2B marketing .
b2b inbound marketing
Creating a database
Creating a database is essential to be able to keep track of your contacts within your target audience's companies and send them information and content at the most appropriate time. Through your lead generation strategies , you will be able to effectively complete the creation of an effective database.
Therefore, you must apply inbound marketing strategies with the aim of attracting users and converting them into leads with data that can be followed up on.
Improve your online presence and your company's identity
Online presence is essential in B2B marketing . To improve it, you can use the following Inbound Marketing strategies.
Content marketing to communicate with other companies (potential customers)
Organic SEO positioning campaigns
SEM paid positioning campaigns
On the other hand, your company's identity is becoming increasingly important. Companies prefer to buy products and services from other companies that they identify with and share values with. It is therefore important that you invest efforts in improving your company's corporate image as well .