Mobile advertising primarily takes into account consumer behavior. So to create an effective marketing campaign, you need to gather a lot of information about your target audience. Consider not only their location or age, but also factors such as their preferences, what encourages them to buy, and what form of content is closest to them. This will make them stay on the site longer.
Define your goals
To create an effective mobile marketing campaign, you need to define exactly what you want to achieve with it. This way, you will not only be able to choose the right advertising techniques, but also provide a great user experience, which will translate into results.
Create KPIs
KPIs are the elements that will allow you to evaluate the effectiveness of your marketing campaign. Therefore, you need to choose the right indicators that match your goals, thanks to which you can easily measure the effectiveness of your activities. KPIs usually include user engagement, new customer acquisition, conversions, and so on.
Control your mobile data
With Google Analytics, you will be able to monitor user country code +62, indonesia phone numbers behavior and analyze how effective your campaign is. Researching key metrics like conversions and user experience will help you determine whether it is worth optimizing your site for mobile devices or not.
How to implement a mobile marketing strategy?
Optimize your website
Your priority should be to build an effective website that takes into account the parameters of mobile devices and guarantees you an influx of new customers. The easiest way is to use platforms such as WordPress and GoDaddy, which allow you to build websites quickly and easily.
However, if you already have an optimized website but want to expand your business towards mobile marketing, you can use plug-and-play platforms. They allow you to create a version of your website that is adapted to the screen size of the device your users are using.
Take advantage of location-based targeting
To attract new customers, you can use location-based platforms that allow you to easily set up your site, such as Gowalla, FourSquare, and Facebook. This will help you reach a wider audience and significantly increase your conversion rate.
