Use a well-defined script
Posted: Sat Dec 07, 2024 7:58 am
Even if there is no recording and no one is in front of the camera, there is always a script. Having a script, whether for an animation or for statements, is essential to properly direct the audiovisual content to the final objective . What solutions or services do you want to discuss? In what order?
You may not need a full script if you speak directly to the camera, and just create an outline where you highlight the essential points to develop a speech. Here it depends on your comfort in front of a camera and how natural you want to convey. In any case, it is always best to practice a lot.
Without a script, you could miss an opportunity to connect more with your buyer persona , because if your message is not structured, they may end up leaving the video. Here, timing and duration are very important. The first fifteen seconds are key in a video and determine whether someone wants to continue watching it or not.
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The ideal length should not exceed one and a half minutes (although this will depend on each case, sector and type of video). Keep in mind that as people we are increasingly accustomed to short videos, to consuming audiovisual content in bite-sized pieces, and in the end our attention ends up diluted the longer the clip lasts.
In short, after these tips to make your video work, remember to focus on how you are going to help your prospect, take care of the script (good copy will help you connect better with your buyer) and define a final action.
Now you have a clearer idea of how to make a sales-oriented video, do you want to start creating good content? At Bannister Global we are specialists in creating industrial marketing strategies to impact your ideal buyer, and we can help you generate video content to generate new leads or help you advance in the sales cycle.
You may not need a full script if you speak directly to the camera, and just create an outline where you highlight the essential points to develop a speech. Here it depends on your comfort in front of a camera and how natural you want to convey. In any case, it is always best to practice a lot.
Without a script, you could miss an opportunity to connect more with your buyer persona , because if your message is not structured, they may end up leaving the video. Here, timing and duration are very important. The first fifteen seconds are key in a video and determine whether someone wants to continue watching it or not.
Please accept cookies to access this comoros email list content
The ideal length should not exceed one and a half minutes (although this will depend on each case, sector and type of video). Keep in mind that as people we are increasingly accustomed to short videos, to consuming audiovisual content in bite-sized pieces, and in the end our attention ends up diluted the longer the clip lasts.
In short, after these tips to make your video work, remember to focus on how you are going to help your prospect, take care of the script (good copy will help you connect better with your buyer) and define a final action.
Now you have a clearer idea of how to make a sales-oriented video, do you want to start creating good content? At Bannister Global we are specialists in creating industrial marketing strategies to impact your ideal buyer, and we can help you generate video content to generate new leads or help you advance in the sales cycle.