YouTube, Facebook, Instagram, Spotify, Deezer and more: how digital marketing is changing the music industry
Posted: Sat Dec 07, 2024 7:09 am
05 August, 2020 @ 1:07 pmby Gonçalo Sousain Entrepreneurship , Digital Marketing , News , Social NetworksLeave a comment
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We are seeing a new universe when it comes to music discovery.
Music, technology and social media have been transforming and showing that digital marketing is indeed an essential tool for the music industry.
Digital marketing is changing the face of the music industry and producing significant results for the careers of many artists around the world. The market, which has been constantly evolving, has gone from vinyl to streaming, and has usa email list now fully entered the digital age to create a slightly more level playing field for artists in the music industry (of all genres).
Without shows and performances, artists and producers reinvented themselves to promote their music and generate value. With the assistance of agencies specialized in artistic digital marketing, music became a digital product and began to be offered on Facebook , Google, Instagram , Twitter and YouTube, reaching an audience of millions of potential fans.
Eriton Bezerra, founder of New Music , a digital marketing agency specializing in music release strategies and artistic content, points out that platforms such as YouTube Music, Spotify, Deezer and Tidal are also on the rise when it comes to digital marketing for musicians and bands. According to Bezerra, these platforms have algorithmic foundations, which use machine learning to determine the musical preferences and listening habits of their users. This, combined with a series of optimizations, opens up a new world of music discovery.
With features ranging from pitch text to playlists, pre-saves to structured releases on social media, there is no shortage of smart solutions for the professional music scene.
Whether to achieve interaction, obtain results or gain digital authority, it is important to promote music according to user behavior, streaming platforms and with medium and long-term action plans.
The dialogue that artists can create with their fans in real time can translate into huge returns for their businesses. After all, unlike any other industry, music has the ability to connect emotionally with consumers and, while the music industry previously depended almost entirely on physical record sales and live performances to generate revenue, today digital media marketing is showing its representativeness and its results.
Responsible for the digital marketing of artists, social media management and music releases of major artists, the New Music Manager recognises that being at the forefront of promoting artists in the music industry takes a lot of hard work and dedication. Music is now being discovered online and fan bases are being nurtured entirely digitally, whereas before they could only be created in live venues. The ability to reach audiences immediately and genuinely means a connection is being made that was never possible before. Digital marketers have a unique opportunity to not only utilise all the tools of engagement, but also to generate millions in revenue with the right strategy.
Digital marketing for music has undoubtedly changed the landscape of the music industry. It has become an opportunity to leverage and showcase artists. From social media to video marketing, musicians have never had so many tools – or competition – in front of them. Those who will not only survive, but also thrive in this new world of music, are those who use the Internet to promote themselves and reach new audiences.
Share this article
We are seeing a new universe when it comes to music discovery.
Music, technology and social media have been transforming and showing that digital marketing is indeed an essential tool for the music industry.
Digital marketing is changing the face of the music industry and producing significant results for the careers of many artists around the world. The market, which has been constantly evolving, has gone from vinyl to streaming, and has usa email list now fully entered the digital age to create a slightly more level playing field for artists in the music industry (of all genres).
Without shows and performances, artists and producers reinvented themselves to promote their music and generate value. With the assistance of agencies specialized in artistic digital marketing, music became a digital product and began to be offered on Facebook , Google, Instagram , Twitter and YouTube, reaching an audience of millions of potential fans.
Eriton Bezerra, founder of New Music , a digital marketing agency specializing in music release strategies and artistic content, points out that platforms such as YouTube Music, Spotify, Deezer and Tidal are also on the rise when it comes to digital marketing for musicians and bands. According to Bezerra, these platforms have algorithmic foundations, which use machine learning to determine the musical preferences and listening habits of their users. This, combined with a series of optimizations, opens up a new world of music discovery.
With features ranging from pitch text to playlists, pre-saves to structured releases on social media, there is no shortage of smart solutions for the professional music scene.
Whether to achieve interaction, obtain results or gain digital authority, it is important to promote music according to user behavior, streaming platforms and with medium and long-term action plans.
The dialogue that artists can create with their fans in real time can translate into huge returns for their businesses. After all, unlike any other industry, music has the ability to connect emotionally with consumers and, while the music industry previously depended almost entirely on physical record sales and live performances to generate revenue, today digital media marketing is showing its representativeness and its results.
Responsible for the digital marketing of artists, social media management and music releases of major artists, the New Music Manager recognises that being at the forefront of promoting artists in the music industry takes a lot of hard work and dedication. Music is now being discovered online and fan bases are being nurtured entirely digitally, whereas before they could only be created in live venues. The ability to reach audiences immediately and genuinely means a connection is being made that was never possible before. Digital marketers have a unique opportunity to not only utilise all the tools of engagement, but also to generate millions in revenue with the right strategy.
Digital marketing for music has undoubtedly changed the landscape of the music industry. It has become an opportunity to leverage and showcase artists. From social media to video marketing, musicians have never had so many tools – or competition – in front of them. Those who will not only survive, but also thrive in this new world of music, are those who use the Internet to promote themselves and reach new audiences.