Advertising agency – what is it and what does it do?
An advertising agency is a company that provides marketing services – it helps other companies primarily in increasing brand awareness, building an image and achieving sales goals. Its tasks include planning, implementing and monitoring the effects of strategies. However, how an advertising agency works, what it does and what is included in the scope of its services depends on its type.
Types of advertising agencies:
ATL Agencies – deal with designing and running mass telemarketing in hongkong media campaigns, e.g. on radio and television. Such commercials are aimed at a wide audience and do not focus on a specific recipient. They are rather used to build brand awareness.
Interactive agencies – also called digital agencies or e-marketing agencies. Their services include all promotional activities carried out on the Internet.
Branding agencies – focus on building a coherent and professional brand image, including by creating logos, advertising slogans, and product names.
Event agencies – plan and organize corporate events.
Agencies 360 – conduct marketing activities on many different levels. They plan and implement advertising campaigns in both traditional media (radio, television) and the Internet, and also organize events and manage the brand's image.
What is an SEO/SEM advertising agency?
Currently, the most effective form of promoting a company is considered to be online activities. There are many reasons – low entry threshold, wide reach, many possibilities, growing number of users, easy measurement of effects. For this reason, interactive agencies, especially SEO/SEM, are very popular. What is it?
An SEO advertising agency deals with the optimization and positioning of websites . The aim of its activities is primarily to increase visibility in the search engine, and consequently - to generate organic traffic within the website.
The main tasks of an SEO agency include:
conducting audits,
analysis of competitor websites,
technical optimization of the website,
building a profile of external and internal links,
selecting keywords,
content optimization.
