A web migration involves moving an entire site, or some parts, to another platform without losing information or functionality, for this reason, a poor execution can harm the performance of the site. This includes problems such as broken links, loss of content, impact to domain authority and impact on the positioning of your pages. Therefore, it is essential to approach this task carefully.
In this article we will explain what a web migration is and its importance. Additionally, we will detail the types of migrations, planning and execution steps, and challenges that may arise. In the end, you will understand the importance of performing an effective web migration and avoiding common mistakes.
What is a web migration?
A web migration is the process of making significant changes to a website that may include its content management platform (cms), its structure, its navigation menu, its design, hosting, or even its web domain.
The need for migration usually arises from the desire to uganda mobile phone number improve aspects such as performance, incorporate new functionalities or update the design.
During a migration, key components must be taken into account:
performance: seeks to optimize the speed with which visitors interact with the page.
Design and functionality: Implement visual improvements and new features to enrich the user experience, usually done through redesign which may involve a menu change.
Platform: May involve moving the site to a more advanced cms.
Domain: change the web address when necessary (rebranding or company merger).
Hosting: Moving your website to a new server can improve loading speed and overall performance.
Performing a web migration carries risks, such as the loss of organic traffic or the appearance of broken links, so it is essential to carry out a careful action plan to ensure a smooth transition and maintain or even improve search engine visibility.
Importance of performing a migration correctly
Performing a web migration correctly is essential to keep your online presence intact. A migration involves moving your website content from one location to another, and if not carefully planned and executed, can result in significant losses in traffic and search engine rankings.
