An ecommerce marketing plan is your schedule for the qatar mobile phone numbers database activities included in your strategy. It’s a road map for how you’ll achieve your ecommerce marketing goals.
When starting out, keep it simple. Choose a few marketing tactics that fit your brand and that you can set up easily.
What does a marketing plan for ecommerce look like?
Here’s a breakdown of your first year’s marketing activities that will create brand awareness, attract customers, and keep them buying.
Run a brand awareness campaign on Facebook to drive traffic
Do retargeting Facebook ads to convert site visitors
Set up lead generation e.g. email signup forms or website registration
Create an automated email sequence — welcome, information about the brand and products, nurturing to purchase
Work with social media influencers to popularize your brand
Improve SEO on site
Add paid search activities — Google Shopping, PPC to catch people who might go to the competition
Engage existing customers through email to keep them interested with content and offers
Prepare for important ecommerce events when your target market expects promotions — Black Friday, the holiday marketing season, Mother’s/ Father’s/ Valentine’s Day, back to school, summer vacation, spring break, national holidays, etc.
Test various marketing campaigns to see what works for your product and ideal customers. Reuse what works and don’t waste money on what doesn’t.
What is Ecommerce Marketing? Essential to Ecommerce Success.
You see that without ecommerce marketing, your online store pretty much doesn’t exist. The only way to get the word out, to attract customers, and to generate (repeat) sales is through intentional marketing activities.
Ready to get started? Check out Brevo for all the tools to kickstart your ecommerce marketing strategy. Try transactional and promotional email campaigns, SMS, automation, and live chat — all on our free plan. Plus plugins for major ecommerce platforms make it easy to link Brevo to your online store.
To make sure your ecommerce marketing stays top-notch year-round, download our 2024 holiday marketing calendar! It's full of important dates and helpful marketing advice for every month of the year.15 commercial emails – that’s how many emails an average email subscriber gets in a day. Which begs the question: what are the odds your email gets read? Not very bright, if you ask me. Unless, you offer so much value, your reader actually waits for your email to land in his inbox.
But is that even a thing – the reader awaiting your email? Yep. There are plenty of emails that I wait for, particularly, those that speak to me. So, how can you replicate that in your email marketing strategy?
