Topic-based content strategy
Posted: Mon Mar 17, 2025 10:13 am
To help Google identify your content as a trusted authority on marketing, sales, and customer service topics, consider implementing a pillar cluster model on your blog. Essentially, the pillar cluster model is a topic-based content strategy. This means you can generate and organize ideas for your blog by topic.
By creating a single pillar page (e.g., the ultimate guide) that provides a high-level overview of a topic and hyperlinks to cluster pages (sub-topic blog posts) that explore sub-topics of that topic in depth, you signal to Google that your pillar page is authoritative on the topic.
Having all of your cluster pages hyperlinked to your pillar linkedin database pages will also distribute domain authority throughout your cluster, so if your pillar pages rank high, your cluster pages will get a natural boost, and they may even help your pillar pages rank higher if your cluster pages start ranking for the specific keywords they’re targeting.
6. Email Subscription
Subscribing to your favorite online publications via email is by far the best way to keep up with their latest stories and news. And since it takes an average of six to eight touchpoints to generate a qualified lead, convincing people to subscribe to your emails and then continually consume your content will generate more leads and revenue for your business.
By creating a single pillar page (e.g., the ultimate guide) that provides a high-level overview of a topic and hyperlinks to cluster pages (sub-topic blog posts) that explore sub-topics of that topic in depth, you signal to Google that your pillar page is authoritative on the topic.
Having all of your cluster pages hyperlinked to your pillar linkedin database pages will also distribute domain authority throughout your cluster, so if your pillar pages rank high, your cluster pages will get a natural boost, and they may even help your pillar pages rank higher if your cluster pages start ranking for the specific keywords they’re targeting.
6. Email Subscription
Subscribing to your favorite online publications via email is by far the best way to keep up with their latest stories and news. And since it takes an average of six to eight touchpoints to generate a qualified lead, convincing people to subscribe to your emails and then continually consume your content will generate more leads and revenue for your business.