How to make content generate sales opportunities?
Posted: Mon Mar 17, 2025 9:53 am
In fact, traditional marketing teams are already very good if they do a good job in the awareness and consideration stages. However, as a good content marketer, you need to do a good job in the content and execution of the preference stage independently or with the sales team.
When the layout of these contents is clear, different user paths can be set to allow users at different stages to enter appropriate channels and content; and allow users with different questions to find suitable answers. In addition, some content needs to be updated frequently, such as WeChat articles used to attract traffic; while a large amount of content does not need to be updated frequently, and only needs to be updated according to changes in product and brand strategies.
If you create a lot of high-quality content but just cashapp database scatter it everywhere, it's like you create a lot of kites and cut the kite strings after you release them. Why? Because the content is out of control and you don't know how many people have seen it? Who has seen it? What have they seen? If they don't contact you, can you contact them?
To make content truly promote sales, you need to:
a) Comprehensive data monitoring and in-depth analysis;
b) Ask customers to provide their contact information at appropriate stages so that the sales team can follow up on sales.
Monitoring content can help you understand the preference for different content and help optimize content.
When the layout of these contents is clear, different user paths can be set to allow users at different stages to enter appropriate channels and content; and allow users with different questions to find suitable answers. In addition, some content needs to be updated frequently, such as WeChat articles used to attract traffic; while a large amount of content does not need to be updated frequently, and only needs to be updated according to changes in product and brand strategies.
If you create a lot of high-quality content but just cashapp database scatter it everywhere, it's like you create a lot of kites and cut the kite strings after you release them. Why? Because the content is out of control and you don't know how many people have seen it? Who has seen it? What have they seen? If they don't contact you, can you contact them?
To make content truly promote sales, you need to:
a) Comprehensive data monitoring and in-depth analysis;
b) Ask customers to provide their contact information at appropriate stages so that the sales team can follow up on sales.
Monitoring content can help you understand the preference for different content and help optimize content.