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With so many ways to promote your business with or without money, there is no need to suffer from sluggish revenue. And I’ve written this guide to help you with exactly that. We’re going to cover:
The basics of sales promotions, deals, and offers.
How your business (and customers) benefit from sales promotions.
15 different sales promotion ideas with real examples for each,
From classic percent-off discounts, to teacher-only specials, ivory coast telemarketing database to joint promotions with complementary businesses, there’s something in here for everyone. So read on if you’re ready to learn how to attract and retain more customers to your small business through creative and attractive promotions.
What is a sales promotion?
A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business.
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Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or services with an incentivizing offer.
Why leverage deals and offers for your business?
At first, it might seem that offering promos and deals is a self-destructive behavior that shortchanges your business. That would be terrible…if it were true. In reality, though, your business benefits from sales promotions just as much as your customers:
Minimize risk: A balanced approach to promotions minimizes risk to your company. In other words, so long as you’re not offering endless, outrageous deals that wouldn’t be sustainable for your business, your promos are likely to create win-win situations.
Make a profit: The sense of urgency and desire created by short-term offers means that your sales can increase significantly. In fact, you could end up making more profit than you would if you were doing business as usual.
Retain customers: You could think of sales promos as a long-term customer relations strategy.
sales promotion examples-benefits of sales promotions
Sales promotion ideas and examples to increase sales
To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. We’ll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness.
Google My Business offer posts
Did you know that you can run promotions on your Google business listing? Your Google My Business account dashboard allows you to create four different types of social posts: Offers, Updates, Events, and Products.
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Using the “Add Offer” post type allows you to announce a deal or offering right on your Business Profile. This allows your promotion to reach customers who find your business on Google Maps and Search—which is often when they have the highest intent. In addition to boosting your conversions, a Google My Business promotion can also drive more traffic to your website.
sales promotion examples Google My Business offer post
For even more ways to use your verified Google Business Profile to promote your business, check out these 13 essential Google My Business optimizations.
Google My Business promotions allow you to reach customers who find your business on Google Maps and Search—which is often when they have the highest intent.
Free samples
Although many businesses temporarily suspended this promotion strategy for customers during COVID-19, it can still be referenced as one of the best sales promotion examples out there. By offering free samples to all in the store regardless of whether they purchase something, this strategy (employed by businesses like Costco and Whole Foods) introduces consumers to products they may not have considered before, and oftentimes cordially encourages them to buy.
Buy one, get one free promotions
Do you have a product that you’re trying to sell? Give out samples! While this works best with food (both in-store and at farmer’s markets), it can also be used by spas and salons—with tester lotions, perfumes, or aromatherapy products. The bottom line is that people like things they can try before buying.