How to optimize seo for voice searches
Posted: Tue Dec 03, 2024 5:58 am
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How to optimize SEO for voice searches
By Ester Ribas , December 17
Voice searches are on the rise and are predicted to be the trend in 2020 , making up over 50% of all searches performed . It is also predicted that 30% of searches will be performed without a screen .
In this sense, optimizing these voice searches to ensure their SEO positioning is of utmost importance, so that our content appears in the first results. But how to optimize the SEO of voice searches? Let's see.
How to optimize SEO for voice searches
There are some interesting techniques that can help you achieve good SEO positioning in voice searches.
Power up conversations
Using voice search, you can enable the user to have gmx email list a conversation with the device . Don't just rely on a question and answer, but generate answers that lead to more questions. As if you were having a conversation.
Take care of your vocabulary
Take into account natural language and current trends to add those slang words of 2019 , so that the voice assistant can identify all the words spoken by the user and respond to them.
Don't ignore the FAQ
Typically, many websites have a FAQ section where users can find answers to all their questions. Make a list of frequently asked questions that users may have regarding a particular sector and add them to your voice assistant . This way, it will be able to answer them.
Context matters too
Let's face it, a user does not write the same way as he speaks. For this reason, the language that will be used in voice assistants will not be the same as that used in text format . Take into account the situation and context in which the user is going to perform the voice search and add the appropriate words to it.
Visibility of snippets
Snippets are what help you identify the topic being addressed with a question in order to provide the most appropriate answer . For this reason, it is important to pay attention to snippets. To generate a good snippet you can:
Answering specific questions
Generate precise and concise responses
Creating more attractive headlines
Local SEO is important
When we talk about Local SEO, we refer to the techniques used to position a business on the web taking into account its geographic location. Knowing that 39% of users who perform voice searches do so for commercial content and information, it is important to update all information that refers to Local SEO.
Website loading time matters
With the Google BERT algorithm update , the search engine takes website loading time even more into account. Therefore, you should make sure that your site takes a maximum of 5 seconds to load to avoid a high bounce rate .
Inverted pyramid
The inverted pyramid is a technique represented by an upside-down pyramid. First, all the important information and specific answers we want to give are addressed. Then, we offer important and complementary details that support the answers and finally we develop the rest of the information with examples and some cases related to the topic .
The inverted pyramid is a good way for Google to position your content by finding it relevant to the consumer.
Voice searches will be a trend in 2020, which is why we recommend that if you want Google to position your content for voice searches, it is important that you take into account the above tips.
How to optimize SEO for voice searches
By Ester Ribas , December 17
Voice searches are on the rise and are predicted to be the trend in 2020 , making up over 50% of all searches performed . It is also predicted that 30% of searches will be performed without a screen .
In this sense, optimizing these voice searches to ensure their SEO positioning is of utmost importance, so that our content appears in the first results. But how to optimize the SEO of voice searches? Let's see.
How to optimize SEO for voice searches
There are some interesting techniques that can help you achieve good SEO positioning in voice searches.
Power up conversations
Using voice search, you can enable the user to have gmx email list a conversation with the device . Don't just rely on a question and answer, but generate answers that lead to more questions. As if you were having a conversation.
Take care of your vocabulary
Take into account natural language and current trends to add those slang words of 2019 , so that the voice assistant can identify all the words spoken by the user and respond to them.
Don't ignore the FAQ
Typically, many websites have a FAQ section where users can find answers to all their questions. Make a list of frequently asked questions that users may have regarding a particular sector and add them to your voice assistant . This way, it will be able to answer them.
Context matters too
Let's face it, a user does not write the same way as he speaks. For this reason, the language that will be used in voice assistants will not be the same as that used in text format . Take into account the situation and context in which the user is going to perform the voice search and add the appropriate words to it.
Visibility of snippets
Snippets are what help you identify the topic being addressed with a question in order to provide the most appropriate answer . For this reason, it is important to pay attention to snippets. To generate a good snippet you can:
Answering specific questions
Generate precise and concise responses
Creating more attractive headlines
Local SEO is important
When we talk about Local SEO, we refer to the techniques used to position a business on the web taking into account its geographic location. Knowing that 39% of users who perform voice searches do so for commercial content and information, it is important to update all information that refers to Local SEO.
Website loading time matters
With the Google BERT algorithm update , the search engine takes website loading time even more into account. Therefore, you should make sure that your site takes a maximum of 5 seconds to load to avoid a high bounce rate .
Inverted pyramid
The inverted pyramid is a technique represented by an upside-down pyramid. First, all the important information and specific answers we want to give are addressed. Then, we offer important and complementary details that support the answers and finally we develop the rest of the information with examples and some cases related to the topic .
The inverted pyramid is a good way for Google to position your content by finding it relevant to the consumer.
Voice searches will be a trend in 2020, which is why we recommend that if you want Google to position your content for voice searches, it is important that you take into account the above tips.