A very deep knowledge of the client they are targeting
Posted: Sat Dec 07, 2024 4:42 am
At Bannister Global, we are helping our industrial clients, who have long B2B sales cycles, to plan their 2021 budgets with a digital vision based on new concepts and tools . And we are ready to continue doing so for brave industrial companies that want to thrive.
Email has not lost its power and remains the main means of communication for companies, both internally and externally . It is one of the most effective tools in the field of marketing aimed at the end consumer, but it is also effective in industrial marketing, in which there is a long way to go.
Few Spanish B2B companies are committed to using email marketing , as it requires:
Specific techniques.
Good practices.
A segmented information arrangement.
Beyond the automation of this powerful tool, marketing, sales and commercial departments of industrial companies send emails daily to clients and potential clients with information about new products and services. Are they effective? How could they be?
Get noticed and bypass the inbox filter
A B2B email marketing strategy does not, or cannot, consist of simply sending an email. It must be taken into account that, in a corporate account, any employee from any department receives a large number of emails per day. And these figures will undoubtedly skyrocket if the employee is a process engineer or project manager.
Therefore, to attract the attention and colombia email list convince a professional buyer – informed, very busy and who receives hundreds of emails a day on different subjects – you have to pass the interest filter in their inbox . What we want is for our buyer persona to open, read and act on our industrial marketing email.
To get to that inbox, keep in mind that the first screening will come from their email server. Be careful not to end up in their spam box ! There are ways to avoid it .
Please note the preview text and the sender
Once your email has arrived in their inbox, you need to distinguish yourself. You need to make it stand out from the unread messages, and to do that, consider the preview text of the content , also called preheader text .
Email has not lost its power and remains the main means of communication for companies, both internally and externally . It is one of the most effective tools in the field of marketing aimed at the end consumer, but it is also effective in industrial marketing, in which there is a long way to go.
Few Spanish B2B companies are committed to using email marketing , as it requires:
Specific techniques.
Good practices.
A segmented information arrangement.
Beyond the automation of this powerful tool, marketing, sales and commercial departments of industrial companies send emails daily to clients and potential clients with information about new products and services. Are they effective? How could they be?
Get noticed and bypass the inbox filter
A B2B email marketing strategy does not, or cannot, consist of simply sending an email. It must be taken into account that, in a corporate account, any employee from any department receives a large number of emails per day. And these figures will undoubtedly skyrocket if the employee is a process engineer or project manager.
Therefore, to attract the attention and colombia email list convince a professional buyer – informed, very busy and who receives hundreds of emails a day on different subjects – you have to pass the interest filter in their inbox . What we want is for our buyer persona to open, read and act on our industrial marketing email.
To get to that inbox, keep in mind that the first screening will come from their email server. Be careful not to end up in their spam box ! There are ways to avoid it .
Please note the preview text and the sender
Once your email has arrived in their inbox, you need to distinguish yourself. You need to make it stand out from the unread messages, and to do that, consider the preview text of the content , also called preheader text .