Of course, there are many ways to advertise through podcasts, but today we'll talk list of poland cell phone numbers about an especially interesting and non-intrusive method that will probably be a heavy hitter in upcoming years: branded podcasts.
What is a branded podcast?
“Branded podcast” refers to audio content linked to a brand that allows the brand to connect with the consumer. Normally, it refers to a series of episodes ranging from 20 minutes to an hour each on all types of topics, while always responding to a brand necessity.
How did it appear?
It all started in 2017 when Carolyn Walker, CEO of Response Marketing, created the branded podcast Hackable? for McAfee. The company noticed an engagement problem, as people would install the antivirus software on their computers and then disengage from the brand. The podcast, which gave listeners advice on online security and good practices to protect their computers, made consumers listen to the brand and pay attention. The results were incredible.
How does this format work?
As we already know all too well, intrusive advertising is outdated, especially when the consumer wants to relax or have fun. Netflix, for example, is working hard to not interrupt the viewers' experience (and to keep on making money), so it has chosen to integrate brands into the plot of its series through product placement.
When it comes to podcasts, being non-intrusive is achieved differently. It's more like creating a big budget advertisement: a short, high-quality film with well-known actors made exclusively for the brand, with some small nodes to its products. For example, in 2013 Prada presented the short film Castello Cavalcanti , directed by Wes Anderson. In it, there's no mention of the fashion brand aside from one article of clothing. The focus is on the story being told and the values it transmits to the audience.
Why are Podcasts becoming so successful?
Podcasts are successful due to various factors. One reason for their rise is thanks to mobile devices, which make their consumption much easier. For example, we can listen to a podcast while cooking or commuting to work by car or by underground. Furthermore, we can still browse the internet while listening to a podcast on our mobile.
