Landing pages are not limited to the home page, but to all those pages intended for the user to take action after clicking on a link hosted on social networks, search engines, advertisements or in a newsletter.
You've probably thought about analyzing your landing pages at some point. The truth is that it's essential to examine them periodically, since this way you'll know the data they generate. This information will help you optimize them.
This way, you will discover how users behave in the mali email address moments before entering your blog. It also tells you how the landing page affected that user's navigation. There are many aspects that you must take into account to know how to analyze landing pages.
TABLE OF CONTENTS
Why is a landing page so important for your business?
Metrics that allow you to know how to analyze a landing page and if it works correctly
1.- Find a way to get new leads
2.- Plan the investment required to achieve each conversion
3.- Where the traffic comes from
4.- Don't forget the metrics
5.- Measure the time that users visit the page
How to analyze a landing page correctly?
1.- Page sessions and their percentage
2.- Identify the duration of a session
3.- The medium or source from which users come
4.- The bounce rate
5.- Establish the objectives of your blog
Why is a landing page so important for your business?
The answer to this is very simple: the results it provides you are very relevant. One of the most important metrics to take into account on your website is the conversion rate . In this case, when you have a landing page that is well created, the conversion rate will increase .
There are many cases where these pages help to significantly increase the conversion rate. A job well done can make the rate 5 or even 10 times higher.
Google AdWords ad spend can be used as an example. For every 100 visitors that come to your website, only one will take the action you want, which in this case could be the purchase of a service or product. The conversion rate would be 1%.
But when it comes to a fully optimized landing page, everything is different. You can increase that number up to 3 conversions per 100 visitors. In this case, the overall conversion rate would be 3%.
Metrics that allow you to know how to analyze a landing page and if it works correctly
If you want to know how to measure your landing page and whether it is working properly, you need to use these indicators:
1.- Find a way to get new leads
Getting new leads
New prospects need to provide their details to access specific content. Once you have reached the number of people you have previously set, you will know whether your page has met the objective you set or not.
It is very important that you define whether the conversions will be only for current leads or for past clients . This way, you will be able to review the progress of your campaign and restructure it in the best way.
2.- Plan the investment required to achieve each conversion
When learning how to analyze a landing page, it is essential to know how much the conversion cost of a new potential client is generating for you. It can depend on prices, time, and other important added value.
There are various platforms that you can use to measure this type of data that you need. This way, you will be able to know how your page is performing.
3.- Where the traffic comes from
If you want to attract many more visitors to your landing page, it is essential to know where the traffic you are getting is coming from .
When this traffic comes from online advertising or your social networks, you have to create content and messages that can make a difference compared to your competitors.
