Because there is no good Digital Marketing strategy without having perfect landing pages . You can have the best content. You can even have investment opportunities in social ads to attract users. But without landing pages that convert, all the effort will be in vain.
TABLE OF CONTENTS
15 tips to improve the user experience on a landing page
1.- Delete navigation
2.- Focus your efforts on optimizing the form
3.- Work with your own images
4.- Urgency
5.- Bet on mobile-first design
6.- The shorter, the better
7.- Work on the title appropriately
8.- Choose motivating testimonies
9.- Define a pricing strategy
10.- Perform A/B tests
11.- Explode storytelling
12.- Serve visitors with a chatbot
13.- Take care of the loading speed
14.- Deploy the benefits for the visitor
15.- Measure everything
15 tips to improve the user experience on a landing page
Therefore, it seems obvious that your Digital list of mali consumer email Marketing campaigns should use several landing pages. This way, you can segment the leads you capture to direct them to the landing page that best converts for each segment.
This is a non-exhaustive list of 15 actions that you should take care of in your landing pages . Many of them are simple. But that is where their potential comes from. Apply these 15 tips and you will be able to improve the user experience on a landing page.
1.- Delete navigation
Improve the user experience on a landing page
This is one of the essential aspects. An ideal landing page must focus its efforts on a single objective. Because the maxim to be followed in any landing page is “ one landing, one idea ”. And to do this, it is best to avoid any distractions.
So, whenever possible, remove navigation from your landing pages. This way, you'll force visitors to focus only on what you want them to understand .
Otherwise, there is a chance that the menu will attract them, and that this will lead them to another space where you cannot guarantee that the targeting of the acquisition will work.
2.- Focus your efforts on optimizing the form
Simple form
The form is an essential element in every landing page. Remember that it is the last step to achieve the desired conversion. The goal is for visitors to fill it out.
Therefore, to improve the user experience on a landing page, your form must be perfect . This means meeting these factors:
