8. Comic Sans
comic sans email font
In the Comic Sans font, each letter is clearly distinguished from the others which makes this a great font for people with dyslexia.
Although largely considered outdated and unattractive to look at, this is still a useful font if you are writing for fun or want to come across as playful.
9. Lucida
lucida email font
Lucida works for both print and on-screen documents. Classic and sophisticated in appearance, this font is popular for websites.
10. Impact
imapct email font
Impact works well for headlines, taglines, or any short combination of words. Because of its tight spacing and bold typeface, it’s not suitable for long passages of text.
Why pick professional email fonts?
Your company’s branding
Typography is an important aspect of your brand image and the impression you give your contacts. You want to choose a font that accurately reflects your brand voice, aesthetic, and the professionalism of your business.
You may be thinking, “It’s just a font… What’s the big deal?” Font choice is so important to brand image because fonts convey meaning too. (Albeit more subtly than the email copy itself).
Sticking to just a few fonts or even a single one for list of oman cell phone numbers business emails helps keep your brand’s communications familiar and professional in the eyes of subscribers and customers.
For example, if your tone is formal and serious then you should avoid novelty fonts. If your brand image is more playful and friendly, then experimenting with more custom fonts may be a good choice.
Your font should be suitable for scanning and skimming on screens of all sizes (desktop, mobile devices, and tablets). Your subscribers’ inboxes are likely flooded with email marketing content. So if the typeface you choose for your email is too hard to read, it’s likely that your audience won’t make an effort to read your email.
For this reason, legibility and readability are main considerations to make when choosing an email font. Try staying away from overly ornate email fonts, as they can be more difficult to read and can sometimes lead to display issues with certain email clients. Considering the spacing between the letters is important too.
As well, it’s typically a good idea to stay away from cursive and italicized fonts, as they can be particularly hard to read on mobile devices.
Neutrality
The best email fonts are ones that are neutral and blend in harmoniously with the other aspects of your content. After all, you don’t want to draw attention away from your CTAs or other important buttons.
The right font should match your brand image, but shouldn’t draw a lot of attention to itself. Readers don’t have the time to be thinking deeply about the typography of your business emails. The font you choose shouldn’t be remarkable. Instead, it should leave readers with an unconscious positive impression of your brand.
