Welcome emails: why they matter for engagement
Posted: Sat Dec 07, 2024 4:19 am
Have you ever subscribed to a newsletter and received an email straight away? These are called "welcome emails" and they are so effective that they can lead to an increase of up to 4 times the opening rate and 5 times the number of clicks. Don't be left behind, read this content and find out more about this topic!
Luis Herrera
May 20, 22 | 6 min read
welcome emails
Reading time: 4 minutes
Welcome emails are a tool that boosts a Digital Marketing strategy. In fact, this resource optimizes opening and click rates , generating up to 4 times more openings and 5 times more clicks than regular Email Marketing campaigns.
Ultimately, this may be the first communication a company has with a potential customer. It is often part of onboarding emails that help users become familiar with the brand.
In this content we will explain in detail list of tajikistan consumer email what they are, why they are important in engagement and we will finish with the best tips for you to make very effective welcome emails.
Check out the next lines!
What are welcome emails?
Welcome emails allow brands to lay the groundwork for the type of engagement they will have with their subscribers. Since these emails are sent after a purchase or subscription to a company's newsletter , many of these messages are read, meaning the first impression they give the reader is the one they will maintain over time.
According to an infographic from Invesp, 74% of people expect to receive welcome emails after subscribing to a brand’s email list. Therefore, to ensure that these reach customers’ inboxes as soon as possible, it makes sense to work with a reliable automated email marketing service.
Why are welcome emails important for engagement?
We already know what they are, but what is their importance? To start, it is important for you to know that subscribers who receive welcome emails show 33% more engagement with the brand; this happens because:
The numbers say: It really works!
If you launch an automated email marketing campaign, welcome emails are a priority.
Why? Two words: They do work. And they've been proven to be much more engaging than other marketing emails:
have 86% higher open rates ;
74 % of new subscribers expect to receive a welcome email;
Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don’t.
So, if you want to increase your email marketing metrics and, therefore, sales, this is a must.
They save time
Because welcome emails are automatically sent to new subscribers, they avoid manually connecting with new leads, a tedious and time-consuming process for even the smallest businesses.
As long as you have a good marketing automation software behind you, you should have no problem setting up your first welcome campaign. And once you do, you're done! (Just don't forget to check it frequently to see if there are any areas for improvement.)
Set expectations
Ever wish you had a minute to tell a potential client about your company (and why it's the best), entirely on your own terms?
ADVERTISEMENT
In a welcome email, you are the lord and master of decision-making. “The customer is always right,” of course, but before your customer has a chance to ask for anything, you have the opportunity to set expectations about what you offer, why you offer it, and how you do business.
Luis Herrera
May 20, 22 | 6 min read
welcome emails
Reading time: 4 minutes
Welcome emails are a tool that boosts a Digital Marketing strategy. In fact, this resource optimizes opening and click rates , generating up to 4 times more openings and 5 times more clicks than regular Email Marketing campaigns.
Ultimately, this may be the first communication a company has with a potential customer. It is often part of onboarding emails that help users become familiar with the brand.
In this content we will explain in detail list of tajikistan consumer email what they are, why they are important in engagement and we will finish with the best tips for you to make very effective welcome emails.
Check out the next lines!
What are welcome emails?
Welcome emails allow brands to lay the groundwork for the type of engagement they will have with their subscribers. Since these emails are sent after a purchase or subscription to a company's newsletter , many of these messages are read, meaning the first impression they give the reader is the one they will maintain over time.
According to an infographic from Invesp, 74% of people expect to receive welcome emails after subscribing to a brand’s email list. Therefore, to ensure that these reach customers’ inboxes as soon as possible, it makes sense to work with a reliable automated email marketing service.
Why are welcome emails important for engagement?
We already know what they are, but what is their importance? To start, it is important for you to know that subscribers who receive welcome emails show 33% more engagement with the brand; this happens because:
The numbers say: It really works!
If you launch an automated email marketing campaign, welcome emails are a priority.
Why? Two words: They do work. And they've been proven to be much more engaging than other marketing emails:
have 86% higher open rates ;
74 % of new subscribers expect to receive a welcome email;
Subscribers who receive welcome emails show 33% more long-term brand engagement than those who don’t.
So, if you want to increase your email marketing metrics and, therefore, sales, this is a must.
They save time
Because welcome emails are automatically sent to new subscribers, they avoid manually connecting with new leads, a tedious and time-consuming process for even the smallest businesses.
As long as you have a good marketing automation software behind you, you should have no problem setting up your first welcome campaign. And once you do, you're done! (Just don't forget to check it frequently to see if there are any areas for improvement.)
Set expectations
Ever wish you had a minute to tell a potential client about your company (and why it's the best), entirely on your own terms?
ADVERTISEMENT
In a welcome email, you are the lord and master of decision-making. “The customer is always right,” of course, but before your customer has a chance to ask for anything, you have the opportunity to set expectations about what you offer, why you offer it, and how you do business.