Explicit data The information that a contact consciously
Posted: Sat Dec 07, 2024 4:15 am
provides when filling out a form: name, surname, email, etc.
Implicit data . Information that you can extract or infer based on the type of materials that have been downloaded, what pages have been visited on your website, what emails have been clicked on, etc.
If your database is limited to a name and email, you should consider how to get the information you need. For example, tailor your forms to the type of data you'd like to collect . Is your brand looking for B2B customers and is the size of the company a critical factor for you? You can incorporate a field into your forms that asks for the number of employees at the company they work for. Does the province, country, or sector affect your sales process? Find a way to collect that information.
Just because you've got a database with permission and relevant information isn't a guarantee that you're doing things right, either. Consider how up-to-date that information is, too . If your list of chad consumer email contacts are from a trade show or a campaign six years ago, it's likely out of date. Even well-crafted databases decline by an average of 22.5% each year . If you haven't worked on that list since then, your open rate will likely suffer, and your bounce and unsubscribe rates will likely skyrocket.
Hence the importance of periodically cleaning your databases . Has a contact not opened your last eight emails? Why do you keep sending them emails? Every so often you should run reactivation campaigns or remove users from your database who are not engaged.
2. There is no adequate planning
Improvisation is not a good advisor in email marketing and, in general, in any digital marketing strategy. What specific objective do you want to achieve with your emails? What action or actions should they trigger? We already know that 99% of brands are going to respond “to hire my services” or “to buy my products”, but not all emails necessarily have to focus directly on the sale.
If you only think about the value your company will get from that email, why would anyone want to open and read your emails? Shift your focus and also concentrate on how you can provide value to your recipients at each level of your email marketing campaigns:
Implicit data . Information that you can extract or infer based on the type of materials that have been downloaded, what pages have been visited on your website, what emails have been clicked on, etc.
If your database is limited to a name and email, you should consider how to get the information you need. For example, tailor your forms to the type of data you'd like to collect . Is your brand looking for B2B customers and is the size of the company a critical factor for you? You can incorporate a field into your forms that asks for the number of employees at the company they work for. Does the province, country, or sector affect your sales process? Find a way to collect that information.
Just because you've got a database with permission and relevant information isn't a guarantee that you're doing things right, either. Consider how up-to-date that information is, too . If your list of chad consumer email contacts are from a trade show or a campaign six years ago, it's likely out of date. Even well-crafted databases decline by an average of 22.5% each year . If you haven't worked on that list since then, your open rate will likely suffer, and your bounce and unsubscribe rates will likely skyrocket.
Hence the importance of periodically cleaning your databases . Has a contact not opened your last eight emails? Why do you keep sending them emails? Every so often you should run reactivation campaigns or remove users from your database who are not engaged.
2. There is no adequate planning
Improvisation is not a good advisor in email marketing and, in general, in any digital marketing strategy. What specific objective do you want to achieve with your emails? What action or actions should they trigger? We already know that 99% of brands are going to respond “to hire my services” or “to buy my products”, but not all emails necessarily have to focus directly on the sale.
If you only think about the value your company will get from that email, why would anyone want to open and read your emails? Shift your focus and also concentrate on how you can provide value to your recipients at each level of your email marketing campaigns: