Therefore, it is important for businesses to adapt to the new market reality.
Where to start? Having your own website has become one of the most interesting and essential tools for making the leap into the digital world. An attractive website that provides value is one of the most differentiating elements that your business has compared to the competition. So much so that, for many potential clients, it is the first image they have of a company. That is why it is important to take care of it.
Following all the steps towards greater digitalisation and maintaining an updated website is essential for any company that wants to achieve its goals. If your company's website is not up to date, you are surely missing out on potential customers who could generate more profits.
In short, an inactive website is practically equivalent to a dead or non-existent website. No matter what sector your company operates in, a digital presence is important in all sectors, even in the B2B world.
Below, based on our experience as a digital wallis and futuna islands email address marketing and communications agency, we present 5 signs to know if your website needs an urgent update.
1. You don't have contact forms or CTA (Call to action)
First of all, we will talk about leads. A lead is a person who leaves their contact information through a form inserted on a page. A potential client. Therefore, the question you should ask yourself first of all is, are leads coming to my website?
Lead generation is important on any website, but especially on those dedicated to the B2B world. It is essential to have two things: content aimed at impacting engineers or industrial professionals. And having a well-constructed and intuitive contact form, since through this you can convert your visitors into potential clients.
An act as simple as creating a form will help you generate benefits for your B2B company.
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The content of a website is another key point. It reflects the essence of the company, what sector it is in, what it does, what products and/or services it provides, etc. Or, as we mentioned in the previous section, the contact points that allow establishing connections with potential clients.
