The latest Google algorithm updates
Google's last core update came in December 2020 and was one of the largest updates ever implemented by the company.
The algorithm penalized websites with longer domain names and also affected some websites based on their subject matter. In this case, the big losers were real estate agencies and travel websites; while pages related to business, industry, telecommunications, sports and online communities occupied the podium of the winners. Through this classification so 'Covid year', we see that Google is not only trying to connect with each one of us, but with the needs and concerns of society in general.
The next update is scheduled for list of wallis and futuna islands consumer email release in June of this year and as a preview we can tell you that Google will continue to reward fast websites that improve user experience.
Google's algorithm is constantly changing, however, there are features that the giant will always value as essential:
The loading time of the site . Pages must be fast. In fact, if a page takes more than three seconds to load, you do not need to be penalized by Google, but the user will do so when they leave your website.
A good link building strategy . Links to your company's website must be from relevant sources, such as media outlets. You should also keep in mind that Google values it positively if the website in the link and yours share similar audiences and topics.
Keywords. A prior analysis is essential here: study your competition, use the free tools that Google and other platforms make available to you, think like a potential client… Now is the time to spice up your website's texts with these words, but don't overuse them if you don't want to ruin the recipe. Don't forget about semantic SEO, words are related to each other and provide a relevant meaning to the website.
Use of H1 and H2. This is a type of subtitle marking that, in addition to making the text of your website look better, will give Google clues about the structure of the page (here, any keyword is welcome).
No duplicate content. Neither plagiarized content from other sites nor content multiplied on your own page are two key premises if you want Google to score your website favorably.
