Table of Contents
Get to know the word KOL. What is it?
The difference between KOL and Influencer
What are the duties of being a KOL?
Benefits of Using KOL Marketing in Your Business Brand
summarize
Get to know the word KOL. What is it?
To put it simply, the term “KOL” stands for “Key Opinion Leader” or “Influencer”. In marketing and advertising, using influencers can greatly create credibility for business brands. They are influential people with a large following in the online community, such as public figures, celebrities, people in the industry or institutions that affect the trust of people in that target group.
Where KOL is a person who has expertise in matters related to the brand or product directly and supports or recommends products or services with knowledge as if they were the owner of the business brand. This makes KOL gain trust from followers who have seen it effectively and creates the most positive marketing results.
Using KOLs as part of your online marketing strategy can really help increase your brand's chances of generating interest and increasing sales. KOLs are also an important channel to build credibility and consumer confidence for your brand, especially in this social media era where people often look to influential people for information and advice for their followers or fans, as well as the general public they know.
The difference between KOL and Influencer
Many people ask if KOLs and Influencers are different. Let me tell you that they are different in some ways. However, KOLs and Influencers, who have the same follower base and use them as effective marketing tools for awareness and sales, are likewise. But as mentioned, KOLs are very famous influencers who have expertise and real knowledge of the product or service, which helps build credibility for the brand, product or service.
For Influencers, they focus on presenting themselves according to their lifestyle as a selling point rather than having real knowledge or expertise in any subject. Mostly, they focus on recommending products or services, which are reviews and telling their feelings after using them rather than providing in-depth knowledge.
In conclusion, all KOLs are influencers, but not all influencers can be KOLs. Most marketers already have methods for checking and selecting KOLs and influencers.
Related articles: Ranking Thai TikTok stars, creating the most impressive content, the most popular in 2024
What are the duties of being a KOL?
Of course, being a KOL is different from an Influencer, but I believe that the wages are very high because the duties of a Key Opinion Leader (KOL) are related to sharing opinions, expertise, credibility, and experience with business brands that will communicate with society and followers as someone with real knowledge and experience with the product or service before. Their duties are to make everyone understand KOL more as follows:
Create authentic content
KOLs must create authentic content that is interesting and valuable to the target audience of the business brand. This content may be expert knowledge, factual reviews, advice, personal experiences that use in-depth knowledge to explain, or news related to their role or expertise in order to create truly credible content.
Build brand trust
With the real knowledge and expertise of the KOL that influences the brand, it will create more credibility with followers and people in general who see it. Building credibility must go back to the first point of creating real content, and most people tend to see KOLs as experts and truly trustworthy. Therefore, the duty of the KOL is to create credibility in what is said or recommended with in-depth knowledge, more than just reviewing the use of Influencers.
Build relationships with your followers
Of course, whether it is a KOL or an Influencer, they must twitter database maintain a good relationship with their followers and the people they have the opportunity to meet by replying to comments, exchanging ideas, and responding to their followers' questions or concerns. However, a KOL must have valuable interactions and create awareness and promote knowledge to their followers.
Collaborate seriously with brands
In order to gain a true understanding of a brand's product or service, a KOL's main duty is to work with a brand to create promotional content for the product or service. A KOL can provide advice, review, or test products to share their real experiences with their followers and use the KOL's real expertise as their own selling point for promotion.
Create access and visibility
KOLs already have their own social media channels where they share content and drive reactions from their followers. The job of a KOL is to create higher reach and visibility which can lead to recognition and credibility in the online marketplace. The more followers they have, the higher their value, and the more credible their knowledge is, the more likely they are to be recognized by people and brands.
Benefits of Using KOL Marketing in Your Business Brand
Of course, many businesses today want to build credibility for their brands, and KOLs can really build credibility for brands in the long run, making the use of Key Opinion Leaders (KOLs) in marketing (KOL Marketing) very beneficial for businesses and brands. We will explain them in the following points.
Build credibility and trust: KOLs often have a large and trusted following on social media. Using a KOL to promote or advertise a product or service can help build credibility and trust in the brand.
Increase Reach and Visibility: KOLs often have a large following on social media. When KOLs share brand-related content, it can help increase the brand’s reach and visibility in the market.
Build Brand Awareness: When KOLs engage in advertising or sharing about a brand, it can help build awareness and memory in the minds of their followers about the brand.
Increase Sales: Using KOLs to promote your product or service can directly increase sales by influencing your followers’ interest and purchases.
Reduce advertising costs: Using KOLs to promote your product or service can be more cost-effective than advertising through paid channels, as they often have lower costs and higher returns.
Increase Social Media Marketing Capabilities: Having a KOL as a trusted and having a large following on social media can effectively increase the brand’s social media marketing capabilities.
summarize
KOL is considered one of the marketing strategies that will help create awareness and increase sales and purchasing decisions of the target group most effectively. However, using KOL in marketing is very expensive and the brand that hires must be a reliable and quality business because KOL is an expert and famous person, so they will definitely not accept any random work.
For small businesses that don't have a lot of budget to hire KOLs, online marketing through various channels can also be a good option. It can create business growth as well. You can use the services of a Digital Marketing Agency that provides full-service online marketing of Asia Search Solution. There are many services such as Facebook ad shooting , SEO , Influencer product reviews , and many more.
