It is true that email marketing is one of the most used by companies because it is direct. However, it is also one of the channels with the highest risk of ending up in the spam section . Those emails that no one wants to open because an alert is generated.
The important thing is that, in addition to a well-structured strategy, you know how to identify spam words and learn how to avoid them. In this way, you will be able to have more effectiveness in your email marketing campaigns and this will be reflected in the final results.
TABLE OF CONTENTS
Find out all about spam words
Alerts that allow algorithms to detect spam words
Keys to avoid spam words
1.- Excessive personalization in words
2.- Do not induce direct purchase
3.- Generation of a very evident sense of urgency
4.- Terms that reflect discounts or free services
5.- Words that seek to list of madagascar consumer email produce confidence in the recipient
Other Spam Words that are not recommended to use
Choose your words correctly
Find out all about spam words
Find out all about spam words
You should know that Spam Words, or forbidden words in Spanish, are those terms that email servers automatically identify as spam. These are usually detected in the subject of the email. However, other systems use email servers such as Gmail or Hotmail to detect them in the body of the message.
But as of yet, there is no fixed algorithm that causes certain emails to automatically go to the spam folder. There is, however, a general rule regarding which expressions or words should be removed from the subject line. However, this will depend on the email platform you use.
In the case of Gmail, it is considered one of the most reliable in this field. This is because it has a sophisticated processing capacity to label emails as spam. Therefore, you should be careful with the words you use.
Don't want to end up in the spam folder? Then it's essential that you get the recipient to open your emails and click on them. If it's your first communication with the recipient, you have to be much more careful with the words you put in both the subject and the body of the email.
Alerts that allow algorithms to detect spam words
Alerts that allow algorithms to detect spam wordsBefore knowing which words or phrases you have to stop using to avoid being classified as Spam Words, you have to see some signals that the algorithms detect, this will help you activate the anti-spam filter:
