How can I find the profile that best fits my brand?
Posted: Sat Dec 07, 2024 3:42 am
Mega influencers: They have several million followers, and they are probably quite far from your reach. This group includes not only the profiles of typical influencers, but also movie and music stars who have also begun to monetize their presence on social networks.
Macro influencers: these are profiles that have more than 100K followers and each post or story receives a large number of likes and comments, regardless of the content. In addition, it is very common to find more content promoted by other brands in their feed than their own.
Micro influencers: in this group we find profiles that range between 10K and 100K followers. These are much cheaper collaborations for brands and they provide very good results. Their interaction rate with the content they publish is high because they are in almost direct contact with their community.
Nano influencers: with less than 10K followers, these are the profiles that interest us if our budget is limited and we want to promote our brand in the local area of our city. When it comes to promoting them, their credibility is quite high, because their audience tends to know them on an almost personal level.
We are used to seeing campaigns with big influencers, but generally, they have lower engagement rates than those of micro influencers . In the range of 10K to 100K followers, there will almost always be a better combination of engagement and reach, which can mean the success of our campaign.
Choose an influencer that really fits your brand image
It is very important that the profile you choose for your channel fits with the message you want to convey. If you have decided to do an action with an influencer to promote fashion content , the most logical thing is that you choose a profile that focuses on content on this topic. On the other hand, if you have thought about holding a gamer event , it is logical that you have a profile that is within this field. What we always have to keep in mind is that not all influencers are suitable for promoting the same thing.
Take a look at their post history. Do you like the style they use on their timeline? Have they made any controversial comments? Could linking this influencer profile to my brand image affect my brand image? If you still have questions after answering these questions, move on to the next profile.
Finally, have you taken a look at the central african republic email list engagement rate of the influencer you want to select for the campaign? It is important to keep in mind that just because these profiles have thousands of followers, that does not mean that there is a high level of interaction with the content they publish. Look, for example, at their frequency of publication, the number of likes and comments, and always keep in mind that followers on social networks can be bought very easily. Sometimes, not everything that glitters is gold.
Now is the time to get into social media. You can search for influencers using hashtags , looking at related profiles of other influencers that interest us, doing a search by location…
There are many factors you can take into account when searching for the perfect influencer for your brand , but once you have compiled a series of names, we recommend making a list noting down data such as the number of followers of each profile that interests you, the type of content they publish, where they live, how many social networks they are active on... all this information will help you make a better decision.
Contact the profiles of influencers you are interested in collaborating with
Once you have your list complete and have trawled through the depths of social media to find all the influencers who might be a good fit for your brand’s campaign, it’s time to reach out to them and see if they’re interested in collaborating.
Macro influencers: these are profiles that have more than 100K followers and each post or story receives a large number of likes and comments, regardless of the content. In addition, it is very common to find more content promoted by other brands in their feed than their own.
Micro influencers: in this group we find profiles that range between 10K and 100K followers. These are much cheaper collaborations for brands and they provide very good results. Their interaction rate with the content they publish is high because they are in almost direct contact with their community.
Nano influencers: with less than 10K followers, these are the profiles that interest us if our budget is limited and we want to promote our brand in the local area of our city. When it comes to promoting them, their credibility is quite high, because their audience tends to know them on an almost personal level.
We are used to seeing campaigns with big influencers, but generally, they have lower engagement rates than those of micro influencers . In the range of 10K to 100K followers, there will almost always be a better combination of engagement and reach, which can mean the success of our campaign.
Choose an influencer that really fits your brand image
It is very important that the profile you choose for your channel fits with the message you want to convey. If you have decided to do an action with an influencer to promote fashion content , the most logical thing is that you choose a profile that focuses on content on this topic. On the other hand, if you have thought about holding a gamer event , it is logical that you have a profile that is within this field. What we always have to keep in mind is that not all influencers are suitable for promoting the same thing.
Take a look at their post history. Do you like the style they use on their timeline? Have they made any controversial comments? Could linking this influencer profile to my brand image affect my brand image? If you still have questions after answering these questions, move on to the next profile.
Finally, have you taken a look at the central african republic email list engagement rate of the influencer you want to select for the campaign? It is important to keep in mind that just because these profiles have thousands of followers, that does not mean that there is a high level of interaction with the content they publish. Look, for example, at their frequency of publication, the number of likes and comments, and always keep in mind that followers on social networks can be bought very easily. Sometimes, not everything that glitters is gold.
Now is the time to get into social media. You can search for influencers using hashtags , looking at related profiles of other influencers that interest us, doing a search by location…
There are many factors you can take into account when searching for the perfect influencer for your brand , but once you have compiled a series of names, we recommend making a list noting down data such as the number of followers of each profile that interests you, the type of content they publish, where they live, how many social networks they are active on... all this information will help you make a better decision.
Contact the profiles of influencers you are interested in collaborating with
Once you have your list complete and have trawled through the depths of social media to find all the influencers who might be a good fit for your brand’s campaign, it’s time to reach out to them and see if they’re interested in collaborating.