The future of marketing in 2021 is creative and personalized
Posted: Tue Dec 03, 2024 5:33 am
Disney uses Artificial Intelligence to analyze human emotions
Data and creativity have always been two sides of the same coin, and although it may not seem like it, they are completely compatible. We have seen this throughout history, for example, with DaVinci, who studied art and physics, or in Beethoven's “Moonlight Sonata,” which is not only a piano piece but is also a mathematical expression.
Human creativity will save the day
While robots and algorithms amass amounts of information honduras phone number list that would blow the minds of data analysts two generations ago, it is human creativity that will save the day. Creativity gives intelligence purpose. It absorbs data and then uncovers insights. Creativity powers transformation, and transformation produces impactful and sustainable experiences for your customers.
Your ability to leverage AI while employing soft skills (empathy, teamwork, problem-solving) is the key to moving beyond information and developing a creativity-based intelligence practice .
Netflix masterfully combines data and creativity
The assumption has always been that Netflix developed content in a data lab, with shows and movies designed analytically. That's not the case. Not exactly, anyway.
Netflix uses intelligence to fuel the creative process – greenlighting shows to suit the unique tastes of niche audiences. It’s a liberating model, one where auteur filmmakers are empowered to take creative risks because Netflix knows it can identify the relevant audience. In this sense, Netflix employs the data it obtains to match viewers with content that satisfies their tastes.
The Home Depot's creative approach to data analysis
To build loyalty with customers at every point of their shopping journey, The Home Depot unified all of its customer data into a single profile. Ranjeet Bhosale, Director Strategic Marketing at the company explains, “Instead of separating metrics across online and offline channels, we focused our attention on capturing everything including website activity, in-store sales, call center volume, return volume, order cancellations and more, allowing us to make the best decisions to improve the shopper experience across all touchpoints.”
Disney uses Artificial Intelligence to analyze human emotions
For more than a decade, Disney has invested in big data applications, leading to a series of innovations that shape the customer experience across the entire landscape of this American media and entertainment company, the largest in the world.
Data and creativity have always been two sides of the same coin, and although it may not seem like it, they are completely compatible. We have seen this throughout history, for example, with DaVinci, who studied art and physics, or in Beethoven's “Moonlight Sonata,” which is not only a piano piece but is also a mathematical expression.
Human creativity will save the day
While robots and algorithms amass amounts of information honduras phone number list that would blow the minds of data analysts two generations ago, it is human creativity that will save the day. Creativity gives intelligence purpose. It absorbs data and then uncovers insights. Creativity powers transformation, and transformation produces impactful and sustainable experiences for your customers.
Your ability to leverage AI while employing soft skills (empathy, teamwork, problem-solving) is the key to moving beyond information and developing a creativity-based intelligence practice .
Netflix masterfully combines data and creativity
The assumption has always been that Netflix developed content in a data lab, with shows and movies designed analytically. That's not the case. Not exactly, anyway.
Netflix uses intelligence to fuel the creative process – greenlighting shows to suit the unique tastes of niche audiences. It’s a liberating model, one where auteur filmmakers are empowered to take creative risks because Netflix knows it can identify the relevant audience. In this sense, Netflix employs the data it obtains to match viewers with content that satisfies their tastes.
The Home Depot's creative approach to data analysis
To build loyalty with customers at every point of their shopping journey, The Home Depot unified all of its customer data into a single profile. Ranjeet Bhosale, Director Strategic Marketing at the company explains, “Instead of separating metrics across online and offline channels, we focused our attention on capturing everything including website activity, in-store sales, call center volume, return volume, order cancellations and more, allowing us to make the best decisions to improve the shopper experience across all touchpoints.”
Disney uses Artificial Intelligence to analyze human emotions
For more than a decade, Disney has invested in big data applications, leading to a series of innovations that shape the customer experience across the entire landscape of this American media and entertainment company, the largest in the world.