Establish a content plan for your shopping center blog
Posted: Sat Dec 07, 2024 3:35 am
In fact, and according to a survey conducted by Coobis , 60% of brands prioritize the creation of a blog in order to achieve good positioning in search engines , in addition to all the benefits listed above.
SEO and blog creation. Coobis
SEO and blog creation: the two main priorities for companies. Source: Coobis
In addition, regular blog posts generate 67% more leads than those that are updated less regularly. If we have already convinced you and you want to enter the fantastic world of creating content for your shopping center blog, below we offer you a few pointers so that you know where to start.
Just as any campaign carried out in a shopping centre has a strategy to follow at a creative and communicative level before its launch, the blog must also follow a content plan, aimed at achieving realistic objectives that are integrated into your marketing plan.
So, before we jump into content creation itself, it is crucial to integrate a good content marketing strategy that supports all the activity carried out in the shopping centre. How can this be list of cayman islands consumer email achieved? With good prior planning. Starting to create content randomly and without a prior plan is like jumping into a pool with your eyes closed. You can either come out triumphant or crash into the bottom. Have you checked if there was water? With simple prior content planning, we will avoid a possible visit to the hospital and we will come out triumphant from the process.
Below, we explain 5 simple aspects to take into account before launching into the creation of your blog:
1. SWOT analysis
We know what it is, we have all studied it in business schools, but when it comes to putting it into practice, the process becomes a bit more difficult. To know where we stand in relation to the rest of the players, it is necessary to take a look at your direct competition : What are they publishing? What tone do they use? What content is most repeated? In short, it is not about carrying out a dense and extensive analysis, but about discovering what works for the rest of the competition to find out if it also applies to our case.
2. Definition of realistic objectives
The most important thing, and to avoid the classic stress caused by not meeting expectations, is to establish a series of realistic short, medium and long-term objectives. Are they easily measurable? Are they relevant to the shopping centre or to one of the operators?
Some of the objectives that can be set for a shopping center.
SEO and blog creation. Coobis
SEO and blog creation: the two main priorities for companies. Source: Coobis
In addition, regular blog posts generate 67% more leads than those that are updated less regularly. If we have already convinced you and you want to enter the fantastic world of creating content for your shopping center blog, below we offer you a few pointers so that you know where to start.
Just as any campaign carried out in a shopping centre has a strategy to follow at a creative and communicative level before its launch, the blog must also follow a content plan, aimed at achieving realistic objectives that are integrated into your marketing plan.
So, before we jump into content creation itself, it is crucial to integrate a good content marketing strategy that supports all the activity carried out in the shopping centre. How can this be list of cayman islands consumer email achieved? With good prior planning. Starting to create content randomly and without a prior plan is like jumping into a pool with your eyes closed. You can either come out triumphant or crash into the bottom. Have you checked if there was water? With simple prior content planning, we will avoid a possible visit to the hospital and we will come out triumphant from the process.
Below, we explain 5 simple aspects to take into account before launching into the creation of your blog:
1. SWOT analysis
We know what it is, we have all studied it in business schools, but when it comes to putting it into practice, the process becomes a bit more difficult. To know where we stand in relation to the rest of the players, it is necessary to take a look at your direct competition : What are they publishing? What tone do they use? What content is most repeated? In short, it is not about carrying out a dense and extensive analysis, but about discovering what works for the rest of the competition to find out if it also applies to our case.
2. Definition of realistic objectives
The most important thing, and to avoid the classic stress caused by not meeting expectations, is to establish a series of realistic short, medium and long-term objectives. Are they easily measurable? Are they relevant to the shopping centre or to one of the operators?
Some of the objectives that can be set for a shopping center.