As a result of the pandemic, we find ourselves with a consumer who is more aware of purchasing local products and sustainability .
That is why, within these trends for shopping centres, it is worth remembering that the marketing strategy must be aligned with the centre's sustainability policy. Carrying out good practices, aligned with the 2030 Agenda and the Sustainable Development Goals (SDG) and making them known to the customer, will help project a more environmentally responsible image and make the customer perceive it as such.
It would be great to be able to take advantage of the possibilities offered by the centre to create spaces that are pleasant for customers and that contribute to enriching the shopping experience .
On the one hand, open spaces can be used to list of cambodia consumer email create rooms or atmospheres that contribute to creating a pleasant and welcoming space. It is important to take into account the choice of materials that are sustainable, bring us closer to nature in some way and provide calm and well-being. Rest areas with furniture made of materials that emulate wood and natural elements, accompanied by vegetation and other resources that contribute to giving users the feeling of being on a small break in nature in the middle of their shopping day. Natural is in fashion.
Experiences
To help make the visit to the shopping centre a global and multi-sensory experience, it is advisable to increase the entertainment and leisure offer within the centre itself, so that it can even become a reference point in the cultural or sporting agenda of the town where it is located.
The creation of content could be multiple and varied: exhibitions, sports activities, entertainment for children, shows, brand activations by other operators in the centre and a wide range of possibilities that can be adapted to the different spaces in the mall .
Ultimately, all of these shopping center trends aim to make the customer's shopping experience unique, enjoyable, and one they'll want to repeat .
At Bannister Global we have a team of experts in shopping centre marketing and many years of experience behind us in the communication strategy of centres and galleries of different types and sizes. If you need advice, do not hesitate to contact us. We will help you achieve your goals.
