The mysterious future of the metaverse
Posted: Thu Dec 05, 2024 10:46 am
Walmart , the large American supermarket chain, is also betting on this future of retail. It has not made it public, but it has registered its own digital currency for members of its online community with the United States Patent and Trademark Office. It has also applied for a patent for a virtual market authenticated by NFTs. Its goal is once again to immerse retail in the metaverse, with the possibility of making daily purchases without leaving home. The individual is immersed in the supermarket, being able to move around it, its shelves and refrigerators, and with a personal assistant to whom you can ask questions about the products.
The Vans brand has also created 'Vans World', its own metaverse alongside the skateboarding video game Roblox, where each player can customize their scenarios and purchase Vans brand clothing and shoes. It is a virtual space where fashion and skateboarding come together and where its players will be able to create the first virtual skatepark integrating the brand's DNA into it.
Even some brands like Pringles have launched their own NFTs, in this case it was an animated image of a golden tube of chips with a total of 50 animations, which started selling for two dollars (just like a physical tube of chips) and have already reached $86, which means a price of $4,300 for the complete figure .
Pizza Hut also launched a series of images of pizza slices as works of art. Sales started at 18 cents and ended at $8,824.
These are just a few examples of retail brands that have already taken their first steps in the metaverse . For companies, it is a great opportunity to begin developing in this new landscape full of opportunities and to look for new ways to express themselves as brands and as individuals, where they can create avatars of different styles and break with all stereotypes.
It's about creating unique experiences list of cabo verde consumer email that wouldn't be possible in the world we know today, open to anyone anywhere on the planet. The metaverse is a tool that will bring brands much closer to consumers .
As is becoming clear every day, the digital worlds in the metaverse are progressing and developing in thousands of ways and alternatives developed by different retail brands that are slowly entering a future that can seem overwhelming . There are those who question the current idea of the metaverse, such as Elon Musk , who in an interview with The Babylon Bee podcast explained that he considers it more of a “marketing strategy than a reality.”
Today, it is true that not all brands are financially capable of creating their own metaverse or being part of it, but it is important not to lose sight of its evolution . It is hoped that with its development in the future it will be possible for smaller retail brands to be in this world and express themselves in it according to their brand personality.
Until that moment arrives, at Bannister Global we can also help your brand with other marketing strategies .
The Vans brand has also created 'Vans World', its own metaverse alongside the skateboarding video game Roblox, where each player can customize their scenarios and purchase Vans brand clothing and shoes. It is a virtual space where fashion and skateboarding come together and where its players will be able to create the first virtual skatepark integrating the brand's DNA into it.
Even some brands like Pringles have launched their own NFTs, in this case it was an animated image of a golden tube of chips with a total of 50 animations, which started selling for two dollars (just like a physical tube of chips) and have already reached $86, which means a price of $4,300 for the complete figure .
Pizza Hut also launched a series of images of pizza slices as works of art. Sales started at 18 cents and ended at $8,824.
These are just a few examples of retail brands that have already taken their first steps in the metaverse . For companies, it is a great opportunity to begin developing in this new landscape full of opportunities and to look for new ways to express themselves as brands and as individuals, where they can create avatars of different styles and break with all stereotypes.
It's about creating unique experiences list of cabo verde consumer email that wouldn't be possible in the world we know today, open to anyone anywhere on the planet. The metaverse is a tool that will bring brands much closer to consumers .
As is becoming clear every day, the digital worlds in the metaverse are progressing and developing in thousands of ways and alternatives developed by different retail brands that are slowly entering a future that can seem overwhelming . There are those who question the current idea of the metaverse, such as Elon Musk , who in an interview with The Babylon Bee podcast explained that he considers it more of a “marketing strategy than a reality.”
Today, it is true that not all brands are financially capable of creating their own metaverse or being part of it, but it is important not to lose sight of its evolution . It is hoped that with its development in the future it will be possible for smaller retail brands to be in this world and express themselves in it according to their brand personality.
Until that moment arrives, at Bannister Global we can also help your brand with other marketing strategies .