Think about Google and you will be right
Posted: Thu Dec 05, 2024 10:42 am
2. The first impression always counts
We have less and less time to read, that's a fact, and no matter how much we are interested in a topic, we tend to skim and just read the headlines. So don't be afraid to create a striking and attractive headline that arouses curiosity and is specific. Here are some ideas: use numbers or statistics, include a question or even a call to action; or create a sense of immediacy.
Don't forget to accompany a good headline with clear subtitles and, of course, the right image. In addition, graphics and infographics always help to better understand the data and make the textual content lighter.
3. Create value
It's not enough to attract, your content has to hook potential buyers and get them interested enough to take action. This action can be: filling out a form to increase your database, requesting a quote or even closing a sale.
That's why you need to respond to your buyer persona's questions and needs and do so through understandable and attractive writing. Don't be afraid to create your own narrative; successful brands are those that have their own story.
When you do B2B copywriting, you're not just writing for your future clients, you're also writing for search engine algorithms. These change every year, but there's one constant that never changes: quality content ranks well.
Also, some small tips : don't use cabo verde email list sentences that are too long and use connectors to make reading easier, choose your keywords well and make sure they are in the right places (titles, meta descriptions, etc.), links to reference pages are always a plus for Google, etc.
5. Use the right content in the right medium
A good B2B copywriting strategy does not discriminate between any medium, but rather presents each platform as a key piece in the brand's overall vision.
Here we must bear in mind that writing a text for social networks is not the same as writing a 20-page ebook for a specific buyer. We are not only talking about characters, but also tone, depth of content, jargon...
Still have questions and not enough time to create a B2B copywriting strategy? Don't worry, at Bannister Global we have extensive experience in B2B industrial marketing and we can help you convey.
We have less and less time to read, that's a fact, and no matter how much we are interested in a topic, we tend to skim and just read the headlines. So don't be afraid to create a striking and attractive headline that arouses curiosity and is specific. Here are some ideas: use numbers or statistics, include a question or even a call to action; or create a sense of immediacy.
Don't forget to accompany a good headline with clear subtitles and, of course, the right image. In addition, graphics and infographics always help to better understand the data and make the textual content lighter.
3. Create value
It's not enough to attract, your content has to hook potential buyers and get them interested enough to take action. This action can be: filling out a form to increase your database, requesting a quote or even closing a sale.
That's why you need to respond to your buyer persona's questions and needs and do so through understandable and attractive writing. Don't be afraid to create your own narrative; successful brands are those that have their own story.
When you do B2B copywriting, you're not just writing for your future clients, you're also writing for search engine algorithms. These change every year, but there's one constant that never changes: quality content ranks well.
Also, some small tips : don't use cabo verde email list sentences that are too long and use connectors to make reading easier, choose your keywords well and make sure they are in the right places (titles, meta descriptions, etc.), links to reference pages are always a plus for Google, etc.
5. Use the right content in the right medium
A good B2B copywriting strategy does not discriminate between any medium, but rather presents each platform as a key piece in the brand's overall vision.
Here we must bear in mind that writing a text for social networks is not the same as writing a 20-page ebook for a specific buyer. We are not only talking about characters, but also tone, depth of content, jargon...
Still have questions and not enough time to create a B2B copywriting strategy? Don't worry, at Bannister Global we have extensive experience in B2B industrial marketing and we can help you convey.