Anitta in the metaverse? Singer in games and other lessons in digital marketing
Posted: Thu Dec 05, 2024 10:39 am
Erick Bernard
Jul 25, 22 | 6 min read
anitta and digital marketing
Reading time: 5 minutes
Marketing and music, two terms that together strongly connect us with Rock Content. However, this time we are going to explore these topics in styles and subjects that go beyond the rock music and Digital Marketing we are used to.
Whatever your preference when choosing a playlist to listen to, chances are you know who Anitta is.
The Brazilian singer began her national career christmas island email list to the rhythm of funk and is currently conquering the entire world, moving between pop and other styles. Proof of this is the title obtained in the Guinness Book of Records as “ the first solo Latin artist to reach number one on Spotify ” with the hit sung in Spanish, Envolver , reaching more than 6.3 million streams .
And for those who think that her influence is limited to music platforms, they are wrong: recently, Anitta joined Free Fire, a battle royale-style action game , and this led to the release of a clip that even flirts with the metaverse.
That's right. In addition to the rhythms and lyrics that attract more and more fans, Larissa Machado (Anitta's birth name) applies marketing strategies that contribute to the success of her releases, in the same way that several companies adopt it in the corporate world, seeking to leverage results, even in the global context.
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Anitta, a businesswoman
Speaking of the business world, the singer works in important positions in large Brazilian companies. At Nubank, she is a member of the Board of Directors; at Ambev, she is Head of Creativity and Innovation for Beats, an alcoholic drink that reaches dance floors and carnivals throughout Brazil, and recently, she became a partner in Fazenda do Futuro , which created a famous vegetarian burger.
Anitta's presence in leadership positions in companies not only brings a creative and diverse perspective to the business, but also generates a strong impact when considering the singer's power of influence.
David Vélez, founder of Nunank, in an interview with Veja magazine: [ interview in Portuguese ] “ Anitta is fundamental to the strategy (of Nubank), because she brings a completely different vision to the board. She is a woman who, born and raised in a favela in Rio de Janeiro, truly represents the interests of our clients and manages to bring them a vision that no other board member could achieve .”
All this without counting the campaigns of other big brands that featured the participation of the “girl from Rio”, such as Cheetos, Burger King, Shein, Magalu and Claro. The presence of influencers has been one of the biggest marketing trends in recent years, according to research published in the State of Marketing Trends Report 2022
Free Fire
In addition to influencing strategies, Anitta recently joined Free Fire, a Battle Royale-style action game. With a mostly young audience, in 2021, the game surpassed the mark of 150 million daily players . The partnership brought two options for the singer's character to the game, in addition to the production of a music video with an exclusive song, featuring singer Luck Muzik.
FREE FIRE X ANITTA: TROPA FT.LUCK MUZIK | OFFICIAL CLIP
The Tropa clip, available on YouTube, already has more than 10 million views and has several references to the game.
The special effects and editing mix reality with the virtual world, which can be understood as references to the metaverse , a theme that has gained more and more strength in recent times. In addition, other characters already known in the world of Free Fire are also present in the recorded narrative.
Now, the singer joins other colleagues from the world of international music in the virtual environment, such as Justin Bieber and Alok, who already have their characters on the platform.
Jul 25, 22 | 6 min read
anitta and digital marketing
Reading time: 5 minutes
Marketing and music, two terms that together strongly connect us with Rock Content. However, this time we are going to explore these topics in styles and subjects that go beyond the rock music and Digital Marketing we are used to.
Whatever your preference when choosing a playlist to listen to, chances are you know who Anitta is.
The Brazilian singer began her national career christmas island email list to the rhythm of funk and is currently conquering the entire world, moving between pop and other styles. Proof of this is the title obtained in the Guinness Book of Records as “ the first solo Latin artist to reach number one on Spotify ” with the hit sung in Spanish, Envolver , reaching more than 6.3 million streams .
And for those who think that her influence is limited to music platforms, they are wrong: recently, Anitta joined Free Fire, a battle royale-style action game , and this led to the release of a clip that even flirts with the metaverse.
That's right. In addition to the rhythms and lyrics that attract more and more fans, Larissa Machado (Anitta's birth name) applies marketing strategies that contribute to the success of her releases, in the same way that several companies adopt it in the corporate world, seeking to leverage results, even in the global context.
Keep reading!
Follow us on the Rock Content LinkedIn page
Anitta, a businesswoman
Speaking of the business world, the singer works in important positions in large Brazilian companies. At Nubank, she is a member of the Board of Directors; at Ambev, she is Head of Creativity and Innovation for Beats, an alcoholic drink that reaches dance floors and carnivals throughout Brazil, and recently, she became a partner in Fazenda do Futuro , which created a famous vegetarian burger.
Anitta's presence in leadership positions in companies not only brings a creative and diverse perspective to the business, but also generates a strong impact when considering the singer's power of influence.
David Vélez, founder of Nunank, in an interview with Veja magazine: [ interview in Portuguese ] “ Anitta is fundamental to the strategy (of Nubank), because she brings a completely different vision to the board. She is a woman who, born and raised in a favela in Rio de Janeiro, truly represents the interests of our clients and manages to bring them a vision that no other board member could achieve .”
All this without counting the campaigns of other big brands that featured the participation of the “girl from Rio”, such as Cheetos, Burger King, Shein, Magalu and Claro. The presence of influencers has been one of the biggest marketing trends in recent years, according to research published in the State of Marketing Trends Report 2022
Free Fire
In addition to influencing strategies, Anitta recently joined Free Fire, a Battle Royale-style action game. With a mostly young audience, in 2021, the game surpassed the mark of 150 million daily players . The partnership brought two options for the singer's character to the game, in addition to the production of a music video with an exclusive song, featuring singer Luck Muzik.
FREE FIRE X ANITTA: TROPA FT.LUCK MUZIK | OFFICIAL CLIP
The Tropa clip, available on YouTube, already has more than 10 million views and has several references to the game.
The special effects and editing mix reality with the virtual world, which can be understood as references to the metaverse , a theme that has gained more and more strength in recent times. In addition, other characters already known in the world of Free Fire are also present in the recorded narrative.
Now, the singer joins other colleagues from the world of international music in the virtual environment, such as Justin Bieber and Alok, who already have their characters on the platform.