Black Hat SEO: Bad SEO practices
Posted: Thu Dec 05, 2024 10:31 am
Black Hat is the attempt to improve SEO by using “shortcuts” to trick Google, Bing and other search engines. While this can achieve significant spikes in the short term, it does not keep sites well positioned and you run the risk of being penalized.
SEO (Search Engine Optimization) is one of the many practices that are carried out as an online marketing strategy. Its function is to develop and improve the content published on different platforms, adapting it to the interests, preferences and needs of users, with the aim of gradually raising the positioning in search engines.
Many practices that were previously widely used are now the least recommended when it comes to persuading these search engines. That is why in this article we will mention some of those that have become obsolete and that you should avoid at all costs.
Black Hat SEO is about avoiding fraudulent techniques
If you want to know more about Black Hat SEO , visit us at Kiwop .
Copy or duplicate content
One of the most common practices is to copy other people's content that has a good ranking and use it as your own. However, search engines have several techniques to detect plagiarism quickly and penalize the content, even leading to the expulsion of the sites.
Copying content also includes using it more than once within the same website. In these cases, only one of the pages will be indexed.
This happens because search engines want their users' content to always be of quality and, above all, original, in order to obtain a natural positioning . If you use content from another website, you must include the source from which the information was obtained or cite the author.
Abusing keywords
keyword
Keyword overuse can be harmful
Initially, the use of keywords was very effective when it came to positioning ourselves on the web, since it was considered that they could greatly facilitate user searches. However, this resulted in poor quality content, as it was not aimed at users but at search engines.
Today, keywords are not a determining factor. Search engines have sacrificed these facilities in order to improve the content offered and, therefore, the user experience.
If you do not manage the use of keywords correctly and you saturate your content with them, search engines can penalize you, since they interpret that you are trying to deceive users. The recommendation is that the number of keywords should be between 2% and 6% of the total content.
Another very common mistake is using irrelevant words , that is, words that are used without reason and that are not related to each specific content. This can cause the search engines themselves to not recognize the pages where the topic is actually discussed, all of them have the same weight and, as a consequence, none of them can be positioned.
Don't waste your time searching for the right words to put on your page. Write naturally and focus on creating useful and interesting content for your users. To do this correctly, you can research the keywords that will attract your audience's attention.
If you want to know how to analyze keywords , visit us at Kiwop .
Using hidden texts and links
The use of hidden links is known as “cloaking.” This practice consists of placing content that is only visible to search engines .
This way, you can include more keywords and content , for example by giving them the same color as the background, in order to obtain better positioning without the user seeing them.
This means that users see content in their search results that is not related to what they wanted to find.
Overdoing it with advertising
While it is true that including ads and publicity on your website can generate you great income, using them excessively can cause several consequences.
Among them, we find a worse user experience . This can cause users to get tired and decide to leave the website, resulting in the content you wanted to show never reaching them.
On the other hand, this can compromise speed. A slow website , where loading times are excessive, also translates into poor navigation for the user and a possible abandonment of the website.
Buying and exchanging links
link exchange
Link exchange is very important
A good SEO practice is to place links in the content of the website. This happens because search engines consider that if a site has many external links, it is because its content is interesting and trustworthy.
However, paying for links that point to your website bu kuwait telegrama t are not related to the content generates inconsistencies that search engines can detect and penalize , thinking that they have been obtained fraudulently.
If you want to legitimately increase your visits , you should not use artificially generated links, but rather they must be reliable, of quality, earned naturally and must be related to our content.
It is estimated that it is better to have a few links of good quality and authority than many low-quality links that may not only not improve your positioning, but also worsen your visibility.
El spinning
spinning
Spinning is a tactic that consists of updating keywords
This tactic involves updating the keywords of original texts on our own website, sometimes using software. In this way, we can obtain a “new” article quickly and it can be published on several pages.
This type of practice is usually one of the least penalized by the engines. However, if it is created by a machine, it will be considered of a lower quality than that produced by a human being.
SPAM via comments
Another technique used is to comment on a link in a massive way in those blogs or forums with open comments. The only objective of this is to create SPAM and generate links to our website easily. These types of comments are quickly deleted and penalized if it is considered that they do not contribute anything to the content.
Nowadays, many blogs have the well-known nofollow links that allow search engines to not follow or review these types of links.
There are also anti-spam tools that you can use on your website to prevent users from taking advantage of your content. You should make sure that the comments section does not allow these links to be attached, as this will be detrimental to you and the search engines will remove your site.
Conclusion
We can conclude that, thanks to Black Hat SEO and any practice that is used with the aim of deceiving or forcing search engines, they can end up generating more consequences than benefits .
We must be aware that web positioning is progressive , it requires effort, it requires proper training, and that the best way to achieve it is by carrying out ethical and organic techniques that generate the best possible user experience. In this way, search engines will benefit and reward your site.
SEO (Search Engine Optimization) is one of the many practices that are carried out as an online marketing strategy. Its function is to develop and improve the content published on different platforms, adapting it to the interests, preferences and needs of users, with the aim of gradually raising the positioning in search engines.
Many practices that were previously widely used are now the least recommended when it comes to persuading these search engines. That is why in this article we will mention some of those that have become obsolete and that you should avoid at all costs.
Black Hat SEO is about avoiding fraudulent techniques
If you want to know more about Black Hat SEO , visit us at Kiwop .
Copy or duplicate content
One of the most common practices is to copy other people's content that has a good ranking and use it as your own. However, search engines have several techniques to detect plagiarism quickly and penalize the content, even leading to the expulsion of the sites.
Copying content also includes using it more than once within the same website. In these cases, only one of the pages will be indexed.
This happens because search engines want their users' content to always be of quality and, above all, original, in order to obtain a natural positioning . If you use content from another website, you must include the source from which the information was obtained or cite the author.
Abusing keywords
keyword
Keyword overuse can be harmful
Initially, the use of keywords was very effective when it came to positioning ourselves on the web, since it was considered that they could greatly facilitate user searches. However, this resulted in poor quality content, as it was not aimed at users but at search engines.
Today, keywords are not a determining factor. Search engines have sacrificed these facilities in order to improve the content offered and, therefore, the user experience.
If you do not manage the use of keywords correctly and you saturate your content with them, search engines can penalize you, since they interpret that you are trying to deceive users. The recommendation is that the number of keywords should be between 2% and 6% of the total content.
Another very common mistake is using irrelevant words , that is, words that are used without reason and that are not related to each specific content. This can cause the search engines themselves to not recognize the pages where the topic is actually discussed, all of them have the same weight and, as a consequence, none of them can be positioned.
Don't waste your time searching for the right words to put on your page. Write naturally and focus on creating useful and interesting content for your users. To do this correctly, you can research the keywords that will attract your audience's attention.
If you want to know how to analyze keywords , visit us at Kiwop .
Using hidden texts and links
The use of hidden links is known as “cloaking.” This practice consists of placing content that is only visible to search engines .
This way, you can include more keywords and content , for example by giving them the same color as the background, in order to obtain better positioning without the user seeing them.
This means that users see content in their search results that is not related to what they wanted to find.
Overdoing it with advertising
While it is true that including ads and publicity on your website can generate you great income, using them excessively can cause several consequences.
Among them, we find a worse user experience . This can cause users to get tired and decide to leave the website, resulting in the content you wanted to show never reaching them.
On the other hand, this can compromise speed. A slow website , where loading times are excessive, also translates into poor navigation for the user and a possible abandonment of the website.
Buying and exchanging links
link exchange
Link exchange is very important
A good SEO practice is to place links in the content of the website. This happens because search engines consider that if a site has many external links, it is because its content is interesting and trustworthy.
However, paying for links that point to your website bu kuwait telegrama t are not related to the content generates inconsistencies that search engines can detect and penalize , thinking that they have been obtained fraudulently.
If you want to legitimately increase your visits , you should not use artificially generated links, but rather they must be reliable, of quality, earned naturally and must be related to our content.
It is estimated that it is better to have a few links of good quality and authority than many low-quality links that may not only not improve your positioning, but also worsen your visibility.
El spinning
spinning
Spinning is a tactic that consists of updating keywords
This tactic involves updating the keywords of original texts on our own website, sometimes using software. In this way, we can obtain a “new” article quickly and it can be published on several pages.
This type of practice is usually one of the least penalized by the engines. However, if it is created by a machine, it will be considered of a lower quality than that produced by a human being.
SPAM via comments
Another technique used is to comment on a link in a massive way in those blogs or forums with open comments. The only objective of this is to create SPAM and generate links to our website easily. These types of comments are quickly deleted and penalized if it is considered that they do not contribute anything to the content.
Nowadays, many blogs have the well-known nofollow links that allow search engines to not follow or review these types of links.
There are also anti-spam tools that you can use on your website to prevent users from taking advantage of your content. You should make sure that the comments section does not allow these links to be attached, as this will be detrimental to you and the search engines will remove your site.
Conclusion
We can conclude that, thanks to Black Hat SEO and any practice that is used with the aim of deceiving or forcing search engines, they can end up generating more consequences than benefits .
We must be aware that web positioning is progressive , it requires effort, it requires proper training, and that the best way to achieve it is by carrying out ethical and organic techniques that generate the best possible user experience. In this way, search engines will benefit and reward your site.