Not speaking their language
Posted: Thu Dec 05, 2024 10:24 am
These conditions are especially important in the topic at hand: B2B marketing for engineers, since it involves very long decision-making and purchasing processes , with many phases and many actors involved. These parameters will help us to have a clear focus and to measure results correctly.
Business writing experts tell us to avoid using very specific language, as we risk not reaching a large part of our audience. But if we want to address engineers, architects, programmers, etc., we should do exactly the opposite. These buyers are bombarded by technical vocabulary that is part of their daily lives .
Marketing to engineers and technical audiences is a tough audience, as they tend to be wary of advice from professionals outside their industry. So avoiding jargon or using it inappropriately is a telltale sign that you don't really know the realities of their industry .
To write properly, immerse yourself in burkina faso email address technical documents, specialized websites , etc. And, above all, do not stop updating your knowledge, since these sectors advance faster than any other.
3. Not knowing where your audience is
Identify the environments in which your technical audience moves so that they can find you. At this point, we are talking about both physical environments (conferences, scientific events, trade fairs, etc.) and digital environments (social networks, specialized forums, etc.).
The vast amount of content you need to produce to carry out a good B2B strategy will have no effect if you don't distribute it in the right environments. Analyze your website: where do your users come from? What devices do they use? Should I create specific content for mobile devices? These are some of the questions you need to ask yourself.
Nowadays, there are many tools that will help you find the answers: Google Analytics, audience reports offered directly by social networks, etc. And also classics that never fail: studying where my competition is and directly surveying potential clients about their habits to find information related to their sector.
Business writing experts tell us to avoid using very specific language, as we risk not reaching a large part of our audience. But if we want to address engineers, architects, programmers, etc., we should do exactly the opposite. These buyers are bombarded by technical vocabulary that is part of their daily lives .
Marketing to engineers and technical audiences is a tough audience, as they tend to be wary of advice from professionals outside their industry. So avoiding jargon or using it inappropriately is a telltale sign that you don't really know the realities of their industry .
To write properly, immerse yourself in burkina faso email address technical documents, specialized websites , etc. And, above all, do not stop updating your knowledge, since these sectors advance faster than any other.
3. Not knowing where your audience is
Identify the environments in which your technical audience moves so that they can find you. At this point, we are talking about both physical environments (conferences, scientific events, trade fairs, etc.) and digital environments (social networks, specialized forums, etc.).
The vast amount of content you need to produce to carry out a good B2B strategy will have no effect if you don't distribute it in the right environments. Analyze your website: where do your users come from? What devices do they use? Should I create specific content for mobile devices? These are some of the questions you need to ask yourself.
Nowadays, there are many tools that will help you find the answers: Google Analytics, audience reports offered directly by social networks, etc. And also classics that never fail: studying where my competition is and directly surveying potential clients about their habits to find information related to their sector.