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Posted: Thu Dec 05, 2024 10:20 am
Live Shopping is a sales trend that combines the use of live video, social media and e-commerce . In fact, even if the term is not entirely familiar to you, we are sure that you have witnessed some such event on TikTok, Instagram, Amazon, Twitch, YouTube or other social platforms.
But before we get into the noble art of selling online, we need to clarify a few things: what is the definition of Live Shopping ? Where did this trend originate? When did it reach its peak?
If you're wondering what Live Shopping is , we can define it as a digital sales and marketing strategy that uses live broadcasts or streaming on different platforms with the aim of letting the audience know about the benefits of a product or service. What are the main companies that use this technique? Mainly those related to retail marketing : fashion stores, shoe stores, shopping centers, etc.
This method allows for an optimal level of list of burkina faso consumer email interaction with the audience, offering a direct relationship between the person who sells and the person who buys, with the aim of increasing sales in real time .
Live Shopping has its origins in China , more specifically in one of its most famous and recognized companies: Alibaba. In 2016, the corporation launched Taobao Live, a platform specialized in live commerce that revolutionized the Chinese market, reaching its peak in 2020 during the Covid-19 pandemic.
From this moment on, this strategy would be universalized, reaching large and small companies around the world.
Why you should include Live Shopping in your marketing strategy
Live Shopping is not just a trend with an expiration date. It is a new sales model that is here to stay and promises to completely revolutionize the market.
The e-commerce industry is growing every year with new and small businesses being formed all over the world. People are bombarded every day, without any kind of break, with new brands, advertisements, promotions, newsletters, etc., of different products.
But before we get into the noble art of selling online, we need to clarify a few things: what is the definition of Live Shopping ? Where did this trend originate? When did it reach its peak?
If you're wondering what Live Shopping is , we can define it as a digital sales and marketing strategy that uses live broadcasts or streaming on different platforms with the aim of letting the audience know about the benefits of a product or service. What are the main companies that use this technique? Mainly those related to retail marketing : fashion stores, shoe stores, shopping centers, etc.
This method allows for an optimal level of list of burkina faso consumer email interaction with the audience, offering a direct relationship between the person who sells and the person who buys, with the aim of increasing sales in real time .
Live Shopping has its origins in China , more specifically in one of its most famous and recognized companies: Alibaba. In 2016, the corporation launched Taobao Live, a platform specialized in live commerce that revolutionized the Chinese market, reaching its peak in 2020 during the Covid-19 pandemic.
From this moment on, this strategy would be universalized, reaching large and small companies around the world.
Why you should include Live Shopping in your marketing strategy
Live Shopping is not just a trend with an expiration date. It is a new sales model that is here to stay and promises to completely revolutionize the market.
The e-commerce industry is growing every year with new and small businesses being formed all over the world. People are bombarded every day, without any kind of break, with new brands, advertisements, promotions, newsletters, etc., of different products.