History of Apple Store: How the brand's first store appeared
Posted: Wed Feb 19, 2025 10:35 am
Everything Steve Jobs took on seemed crazy at the idea stage, but brilliant at the implementation stage. The same thing happened with the first branded offline stores. In the late 90s, single-brand sites went bust one after another. But the sad experience of others did not stop the entrepreneur. How did Apple stores become an example of another marketing success?
Idea
Today, Apple Store is one of the most egypt mobile database and profitable sites in the world. The retail chain inspires millions of entrepreneurs, its concepts are imitated, and thousands of fans stand in line at the door ahead of big premieres. What can I say... Many people go to Apple Store just to take a selfie and post it on Instagram. It's hard to believe that 20 years ago, the idea of opening such stores seemed like a failure to many.
Why were brand stores needed at all if the products were already successfully sold in all shopping centers? It's simple. The head of the company wanted Apple technology to occupy a special niche in the market. Jobs did not like the fact that products from different brands were located together on the shelves, and that consultants did not understand the advantages and "philosophy" of the "apple" family.
Steve Jobs Apple Store
Steven Jobs is an American entrepreneur, inventor, and one of the founders of Apple.
Apple needed its own trading platform and "its" sellers who know everything about the product's capabilities. But after the opening of Gateway brand stores in America, the IT company went bankrupt. What to do to avoid repeating the sad experience?
Idea
Today, Apple Store is one of the most egypt mobile database and profitable sites in the world. The retail chain inspires millions of entrepreneurs, its concepts are imitated, and thousands of fans stand in line at the door ahead of big premieres. What can I say... Many people go to Apple Store just to take a selfie and post it on Instagram. It's hard to believe that 20 years ago, the idea of opening such stores seemed like a failure to many.
Why were brand stores needed at all if the products were already successfully sold in all shopping centers? It's simple. The head of the company wanted Apple technology to occupy a special niche in the market. Jobs did not like the fact that products from different brands were located together on the shelves, and that consultants did not understand the advantages and "philosophy" of the "apple" family.
Steve Jobs Apple Store
Steven Jobs is an American entrepreneur, inventor, and one of the founders of Apple.
Apple needed its own trading platform and "its" sellers who know everything about the product's capabilities. But after the opening of Gateway brand stores in America, the IT company went bankrupt. What to do to avoid repeating the sad experience?