The cooperation thus offers both sides an increase
Posted: Wed Feb 19, 2025 9:32 am
Fabian Ulitzka, Managing Director of Klickkonzept: "The customer journey of the typical DMAX viewer begins, for example, in the evening when he wants to watch TV at home. He starts his journey online on a TV guide, where he is confronted with our display ads for DMAX. Thanks to our search engine optimization, the classic TLC viewer may become aware of a TLC show when she is online researching topics related to her cat. Our task now is to link the various channels according to a well-thought-out concept - so that users ultimately become regular viewers on dmax.de and tlc.de."
Using synergies and overlaps for maximum online armenia cell phone number list success: Performance online marketing agency Klickkonzept not only successfully promotes NENA's 1x1 album via Facebook Ads and Google AdWords, but also arranges a win-win cooperation between the singer and scook.de, the online platform of Cornelsen Verlag. As an online platform for students and teachers, scook.de serves exactly the target group that is also relevant for NENA's 1x1 album. Recognized, used and implemented: Klickkonzept developed a concept and implemented a cooperation based on it that offers both sides maximum benefit with a minimum investment - an approach that is familiar from growth marketing. scook.de is giving away 100 sample copies of the 1x1 CD to interested teachers.
The campaign is advertised by the partners themselves. in reach and awareness in the relevant target group - without large media budgets. NENA's 1x1 album teaches the multiplication tables in a playful way using catchy lyrics to well-known NENA songs - and is therefore particularly interesting for teachers in primary schools. Thanks to the numerous options for preparing lessons, they are already on scook.de. Pupils also visit the school book publisher's online platform, because anyone who has purchased tactile books from Cornelsen Verlag can view them digitally there. The campaign is not only advertised on the site itself, but also in the platform's online newsletter. The click concept has worked: just a few days after the competition started, scook.de received numerous entries from interested teachers, and NENA and scook.de were able to increase the reach and awareness of their offer.
Using synergies and overlaps for maximum online armenia cell phone number list success: Performance online marketing agency Klickkonzept not only successfully promotes NENA's 1x1 album via Facebook Ads and Google AdWords, but also arranges a win-win cooperation between the singer and scook.de, the online platform of Cornelsen Verlag. As an online platform for students and teachers, scook.de serves exactly the target group that is also relevant for NENA's 1x1 album. Recognized, used and implemented: Klickkonzept developed a concept and implemented a cooperation based on it that offers both sides maximum benefit with a minimum investment - an approach that is familiar from growth marketing. scook.de is giving away 100 sample copies of the 1x1 CD to interested teachers.
The campaign is advertised by the partners themselves. in reach and awareness in the relevant target group - without large media budgets. NENA's 1x1 album teaches the multiplication tables in a playful way using catchy lyrics to well-known NENA songs - and is therefore particularly interesting for teachers in primary schools. Thanks to the numerous options for preparing lessons, they are already on scook.de. Pupils also visit the school book publisher's online platform, because anyone who has purchased tactile books from Cornelsen Verlag can view them digitally there. The campaign is not only advertised on the site itself, but also in the platform's online newsletter. The click concept has worked: just a few days after the competition started, scook.de received numerous entries from interested teachers, and NENA and scook.de were able to increase the reach and awareness of their offer.