Focus on the reader When you write an article
Posted: Wed Feb 19, 2025 8:24 am
The web is not reality, let's always remember that. Writing to make yourself visible: it can be done That's all very well, Roberto, but now you're also telling me what I have to do? I was just getting to that. But first, let me make a premise. What I want to give you is not technical advice. Or at least, not only that. This is because to write well in 2021 you have to stop thinking that writing is a mechanical matter.
People's brains, those of your real readers, do not work gansu mobile number database like machines. And so it is true that the average attention span is 2 seconds, but it is also true that on many of my articles the average session length is 8 minutes. How is that possible? Simple: I am able to COMMUNICATE with the reader. Obviously I also implement a series of measures to keep their interest alive.
But these are, if you'll pardon the expression, questions of make-up... of aesthetics. The real work comes first. And that's where the famous value is created. Are you wondering what I'm saying? Now I'll explain. you are not talking to an audience. And you are not even talking to the unspecified “users”. You are talking to one person. Just one, one at a time.
People's brains, those of your real readers, do not work gansu mobile number database like machines. And so it is true that the average attention span is 2 seconds, but it is also true that on many of my articles the average session length is 8 minutes. How is that possible? Simple: I am able to COMMUNICATE with the reader. Obviously I also implement a series of measures to keep their interest alive.
But these are, if you'll pardon the expression, questions of make-up... of aesthetics. The real work comes first. And that's where the famous value is created. Are you wondering what I'm saying? Now I'll explain. you are not talking to an audience. And you are not even talking to the unspecified “users”. You are talking to one person. Just one, one at a time.