Employees can be an extremely powerful reputational lever
Posted: Thu Dec 05, 2024 10:01 am
According to the Edelman report, 78% of users trust the information shared by their friends and relatives on social networks, and 55% trust that shared by a company's employees. The employee is therefore a valuable spokesperson, who can easily raise awareness among those around them about the positive aspects of their company. Improve your image and generate leads.
Finally, the employee advocacy trend senegal phone number library allows you to offer a better image of your company as a whole. According to the study carried out by LinkedIn and Altimeter Group , of the 100 most engaged companies on the professional social network, we see that 40% of them are more likely to be perceived as more competitive .
In addition, 57% would be more likely to increase their business opportunities thanks to employees intervening on their behalf on social networks . These two points are extremely important for companies, since they prove that there is a real return on investment in implementing an active communication strategy on the part of employees. In conclusion, if used wisely. Indeed, if the company puts obstacles in their way to connect to social networks at work, this will not encourage them to share content relating to their employer.
Finally, the employee advocacy trend senegal phone number library allows you to offer a better image of your company as a whole. According to the study carried out by LinkedIn and Altimeter Group , of the 100 most engaged companies on the professional social network, we see that 40% of them are more likely to be perceived as more competitive .
In addition, 57% would be more likely to increase their business opportunities thanks to employees intervening on their behalf on social networks . These two points are extremely important for companies, since they prove that there is a real return on investment in implementing an active communication strategy on the part of employees. In conclusion, if used wisely. Indeed, if the company puts obstacles in their way to connect to social networks at work, this will not encourage them to share content relating to their employer.