Practice: Converting user signals into traffic
Step 1: Observing User Intent for Long-Term SEO Success
Using the Google Analytics tool, poorly performing landing pages with little traffic on a particular website can be analyzed. A decision should then be made as to whether the landing page should be revised and A/B tests carried out, for example, or whether this landing page should simply be deleted.
Step 2:
A strong brand name generates important denmark cell phone number list backlinks. This means that a website receives more traffic and a higher CTR (branding effect). All relevant keywords that could be combined with the brand name should be analyzed. Therefore, individual keyword research should be carried out for your own website brand, just like with a classic keyword analysis . Keyword tools such as Ubersuggest or Keywordtool.io can help with this.
Step 3: Monitor and redefine conversion
No MFA pages (Made for Adsense) or information pages should be created. Website operators should clearly consider the next step for the user. This ensures that users visit as many subpages as possible without leaving the website (pages per visit). This is based on internal links, which are extremely important.
Conclusion
A website may experience less organic keyword traffic without it necessarily being a bad thing if:
The share of direct search and brand name increases
Returning visitors through brand search increase
Average user signals, such as bounce rate and time on site, improve
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